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How to Optimize Your Magento eCommerce Site for Google Search

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Optimize Your Magento eCommerce Site

Magento, one of the most popular eCommerce platforms, provides a flexible cloud-based solution to innovate and grow our business. In this age of information, we are experiencing a steady shift towards the digital world. From cashless transactions to storing important documents over cloud platform to online shopping, almost anything and everything is currently available to us over the internet. Almost all existing and even upcoming business ventures try to make optimal utilization of technology to make sure that they are able to create and maintain their brand name. Magento not only provides a business with the opportunity to open up an online store but also allows us to optimize Magento site to ensure better rank of the website on the search engine result page. It is well known that the search engine friendliness of Magento based eCommerce websites is quite optimal. Let’s have a look at some strategies to optimize our Magento eCommerce site for the search engine giant, Google.

1. Latest Magento Version

We need to make sure that we have installed the latest version of Magento out there. This guarantees the fact that we are up to date with all the recent and relevant changes made to the platform. All the performance issues and reported bugs of the previous version also get resolved in the new version.

2. URL Customizations

Some changes need to be made to the URL pattern for Search Engine Optimization.

In the admin panel we need to go to System, then click on Configuration and then Web.

  • In the section named “URL Options”, we need to set the flag corresponding to Add store code to URLs to ‘No’. This makes sure that the store code is not concatenated to the website’s URL. The content of website URLs has a major role to play in the rank of the store on Google search.

  • In the section named “Search Engine Optimization”, we need to set the Server URL Rewrites option to ‘Yes’. This makes sure that the URLs no longer contains ‘index.php’ and thereby generate optimized, readable and search engine friendly URLs.

3. Indexing

We now need to go to click on Design present in the Configuration section of System in the admin panel of Magento. In the HTML Heads option present here, we need to make the following changes.

  • The “Default Robots” setting needs to be set to “INDEX, FOLLOW”. This would allow search engines like Google to index this Magento website and display it on the result page of any relevant search.

  • In the “Default Title” and “Default Description” section, we should provide the Default Title and a proper description respectively for the website. These come in handy if we forget to mention the Title and Description while creating a page. It ensures that the website contains no pages with blank information, otherwise indexing becomes difficult for search engines.

4. Robot.txt

To ensure that our Magento based online store gets directly indexed by search engines like Google, we need to create a robot.txt file. This file contains commands that direct search engines of the URLs that we want it to index and also the URLs that we do not want the search engines to index. This is one of the major areas to focus during Magento eCommerce optimization of websites for improved rank on search engine results.

5. URL Duplication

Duplication of URLs should be avoided at all costs as it creates a major issue in indexing. Search engines do not appreciate the use of duplicate URLs since it creates a lot of confusion in properly indexing the contents of the store.

One common reason for the occurrence of duplicate URLs is the same product being listed under two different categories. The changes that we need to make to avoid duplication of URLs are:

  • In the Configuration section present under System we need to first select Catalog. Here, we need to set the value of Use Categories Path for Product URLs to ‘No’.

  • We also need to set Use Canonical Link Meta Tag For Categories and Canonical Link Meta Tag For Products to ‘Yes’.  This would prevent generation of duplicate URLs for a product belonging to two different categories.

6. URL Key

Creating a URL Key whenever we add a new category, product or a page to our website makes sure that our e-Store URLs are more search engine friendly. The same can be found under the General Information section of respective attributes.

7. Google Sitemap

A Google Sitemap helps Google to properly index our site. We can generate a sitemap automatically under the Google Sitemap option present in Configuration section under System in the Magento admin panel.

In the Generation Settings, we need to enable sitemap generation and set its change frequency which corresponds to the update frequency of our store. Google always makes use of the most updated sitemap to make sure all it includes all the new additions made to the store. Sitemap settings can be modified upon addition of a new category, page or product to ensure the new sitemap comprises of all the new items.

8. Google Webmasters and Google Analytics

We can easily add a “Google Webmaster Tools verification tag” in the Miscellaneous Scripts box present under HTML Heads option, in the Design tab of Configurations in System.

Google Analytics” can be enabled under Google API option present in Configuration under System. We need to set the Enable option to ‘Yes’ and type in our Account number in the box present below.

For making these changes on our store, it is recommended to hire a Magento developer. If we take the aforementioned points into consideration, we can optimize our Magento eCommerce site for maximum visibility to customers and get them directly on to the product page of items they are looking for. If we are able to improve the ranking of our store on search engine giant, Google by making the changes suggested above we can have more customers visiting our website ultimately leading to better chances of conversion. Search Engine Optimization (SEO) sounds like a huge concept but it isn’t one. All we need to do is make sure that we have some of the most important optimizations mentioned above in place so that the crawlers of search engines are able to properly index our website. Proper indexing means improved ranks in search engine results which means the generation of more and more leads which can provide a significant boost to our business.

Read Also: 14 Must Have Magento 2 Extention

 

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SEO

What Is SEO and How Does It Work?-Serpbook

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There are millions of websites in the online world today, which has made getting noticed on the web a bit harder. You might post highly relevant content on your website and still fail to attract large traffic to your site. Ultimately, one of the best ways to boost traffic to your site is by getting a high ranking on Serpbook. This article will mainly focus on SEO and what it entails, but first, what is the meaning of SEO? SEO is Search Engine Optimization. Succinctly, it explains how websites are ranked when you search a specific search engine.

Search engines serve two major purposes – building an index and crawling, as well as giving users a list of the websites they think to be most relevant. One of the major questions asked, especially by businesses that have just started in the online world is, what is SEO and how does it work? SEO is not as complicated as you think, you don’t have to be an expert to go about it. However, you have to have some SEO knowhow on how you can improve your sites ranking on search engines.

If you’re wondering what is SEO and the manner in which it works, this article right here is meant for you.

What does SEO do?

You already know that there are numerous websites today, and if you want yours to be found when users use search engines such as Yahoo and Google, there are some steps that you have to take to ensure that your site ranks higher. SEO is a technique that helps to bring more traffic to your site. That notwithstanding, SEO is responsible for lead conversion. When your website ranks high on search engines, your ROI will undoubtedly be high, which is what most site owners desire to achieve. Today, digital marketers are investing their time to gain all the SEO knowledge they can get to improve organic traffic.

How does SEO work?

Websites are visited by millions of users every day, and these visitors access different sites after searching for a specific term on a search engine such as Google. Usually, search engines provide a user with the most relevant results (websites) to his search. Search engines are able to display these results because they have crawlers, which collect information on every site on the Internet. Google has created an algorithm for the best SEO practice, and it is the one that creates an index for each site.

Keep in mind that the main aim of modern SEO is to provide your target audience with the best results, which helps to improve the user experience. If your website provides users with the best content to match what they search for, the chances are that your website will rank highly in the Search Engine Results Page (SERP). SEO is important to allow Google bots to understand the content that is on your page so that they can index them properly. That is why you have to take certain measures to increase your domain authority.

Factors that affect SEO

If you are looking to improve your website’s SEO, you have to learn of the key factors that affect it. Search engines mostly look at these factors to rank every website. This article will go through the most important ones.

  1. Keywords

If you want to improve your website’s ranking, one of the major things that you have to look at are the keywords that you use. If you are new to SEO and don’t know of the keywords that are relevant to your industry, there are tools such as Google Keyword Planner to help you out with that. Such a tool allows you to see a ranked list of the most relevant keywords s that you can use the ones that’ll give you a competitive advantage. You should ensure to include keywords in the title and subheadings of your post to get higher rankings.

  1. Domain Authority (DA)

Domain authority is a metric that indicates how much credibility your domain has obtained over time. It is determined by its age and the backlinks to your website. If you have an older domain, the higher your DA is. Similarly, you should ensure that your site has high-quality backlinks. Additionally, a shorter domain has better credibility compared to a longer domain.

  1. Length of your content

When it comes to writing a blog post, you need to ensure that it features highly relevant content. Your post should have about 1500 – 2000 words per post for better rankings.

  1. The URL structure

Your sites URL structure should be easy to understand for both search engines and people. A URL that has relevant keywords will rank better than one that has random numbers.

  1. Site speed

The faster your website loads, the better things are for you. Fortunately, you can rely on caching plugins like W3 Total Cache to help your site load faster.

  1. Inbound and outbound links

Your website will have a higher SEO score if it has relevant links. Generally, inbound links are looked at more than backlinks. They should be from authoritative and relevant sources.

  1. Relevancy and context

Modern SEO is smart, and it can differentiate between a relevant and an irrelevant page. You should ensure your site sticks to a specific niche, especially in its early stages.

Conclusion

Are you new to SEO? Have you been having trouble figuring out how to go about it? This article has indicated all you need to know about SEO. SEO employs techniques that help to boost websites’ traffic threat synonym.

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17 SEO MYTHS YOU SHOULD IGNORE

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SEO

Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)

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POSING THE KEYWORDS STRATEGY FOR THE SEO OF AN E-COMMERCE

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marketing

If we have an e-commerce, that is, an online store, let’s say you run a shop online that provide Sofa repair in Dubai, our first objective will be the sale of the products that we make available to users on the web. For this we must work and focus on three priority strategic aspects:

  • The VISIBILITY : if I can not get visibility, that is, that my target audience can find me and visit my website, I will never be able to sell anything. Raising a visibility strategy is essential.
  • The CONVERSION: I must bear in mind that if getting the right target is vital, getting that visit to buy is not the least. We must raise the web with all the elements of structure, design, usability, etc., to facilitate the conversion as much as possible.
  • LOYALTY: If we are selling a repetitive shopping product, it is essential to work to the maximum all the elements that can facilitate the repetitive purchase of the product, through promotions, e-mail marketing, etc.

Among the actions to increase visibility, one of the most strategically relevant, due to its impact on the potential of qualified visits it can provide, is to be well positioned in Google , that is, SEO .

Well, we know that working with SEO is something as important as it is complicated, but there are certain elements that are easy to apply and that are very relevant, which can help us a lot to establish a good SEO base from the beginning.

One of these keys is to correctly configure and structure your website from the beginning based on a keyword strategy logic.

We must start from the basis that we can classify the user’s search in three different blocks:

         1- Product searches : are those that the user makes when looking for a specific product, for example, if you have an online store  that sells TVs, a possible search could be TV SAMSUNG UE40H6400 . It is a search with a high level of quality and very close to conversion, if above the user incorporates the word buy ahead, even more.

        2- Category searches:  would be a type of search that would not be as close to the purchase as the previous one. It is a user who is looking for a product typology but who is not yet clear about the product. In our example of TV, the search could be “buy Samsung TV” or “LED TV”. The user searches within a category.

        3- Indirect searches or information: these searches would be those that would be related to the search for information when executing a possible purchase in the future. It is the type of search farthest from the purchase, but it can be the starting point of the capture of that potential buyer.

To be able to establish the bases of web optimization towards these types of search, we must ensure that the main elements of contextual optimization of the pages are aligned with the type of search we want to impact.

To optimize the page to the type of direct searches or to buy to (searches of product and category) we will have to act on the website:

Example:

If we want to position the category ” LED televisions” , we have to make sure that on the category page of the website, the keywords are included in the following sites:

1. In the URL

2. In the meta Title of the page (as far to the left as possible and without exceeding 64 characters)

3. In the Meta description (although it has less relevance for the search engine, it is still useful)

4. On the H1 label

5. In the text of the page

6. In at least some Alt tag of some image

To enable the improvement of visibility in indirect searches , we must focus on the blog and the writing of the post. To ensure maximum indexation and possible positioning, the most important thing is that the title of the post appears in the URL and in the H1 of the post. This title should be raised literally, with the user’s search format, that is, we should not think about title the post as we would like, but raise the title as the user would look for it:

Example:

Wrongly titled: ”
Viewing distance for a television with LED technology” Well titled: “How far should I watch television”

Thinking about these types of search and optimized the web with this orientation, we have a good stretch of the way traveled towards the goal of improving our SEO possibilities and therefore, to improve our sales.

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