Magento, one of the most popular eCommerce platforms, provides a flexible cloud-based solution to innovate and grow our business. In this age of information, we are experiencing a steady shift towards the digital world. From cashless transactions to storing important documents over cloud platform to online shopping, almost anything and everything is currently available to us over the internet. Almost all existing and even upcoming business ventures try to make optimal utilization of technology to make sure that they are able to create and maintain their brand name. Magento not only provides a business with the opportunity to open up an online store but also allows us to optimize Magento site to ensure better rank of the website on the search engine result page. It is well known that the search engine friendliness of Magento based eCommerce websites is quite optimal. Let’s have a look at some strategies to optimize our Magento eCommerce site for the search engine giant, Google.
1. Latest Magento Version
We need to make sure that we have installed the latest version of Magento out there. This guarantees the fact that we are up to date with all the recent and relevant changes made to the platform. All the performance issues and reported bugs of the previous version also get resolved in the new version.
2. URL Customizations
Some changes need to be made to the URL pattern for Search Engine Optimization.
In the admin panel we need to go to System, then click on Configuration and then Web.
- In the section named “URL Options”, we need to set the flag corresponding to Add store code to URLs to ‘No’. This makes sure that the store code is not concatenated to the website’s URL. The content of website URLs has a major role to play in the rank of the store on Google search.
In the section named “Search Engine Optimization”, we need to set the Server URL Rewrites option to ‘Yes’. This makes sure that the URLs no longer contains ‘index.php’ and thereby generate optimized, readable and search engine friendly URLs.
We now need to go to click on Design present in the Configuration section of System in the admin panel of Magento. In the HTML Heads option present here, we need to make the following changes.
- The “Default Robots” setting needs to be set to “INDEX, FOLLOW”. This would allow search engines like Google to index this Magento website and display it on the result page of any relevant search.
In the “Default Title” and “Default Description” section, we should provide the Default Title and a proper description respectively for the website. These come in handy if we forget to mention the Title and Description while creating a page. It ensures that the website contains no pages with blank information, otherwise indexing becomes difficult for search engines.
To ensure that our Magento based online store gets directly indexed by search engines like Google, we need to create a robot.txt file. This file contains commands that direct search engines of the URLs that we want it to index and also the URLs that we do not want the search engines to index. This is one of the major areas to focus during Magento eCommerce optimization of websites for improved rank on search engine results.
5. URL Duplication
Duplication of URLs should be avoided at all costs as it creates a major issue in indexing. Search engines do not appreciate the use of duplicate URLs since it creates a lot of confusion in properly indexing the contents of the store.
One common reason for the occurrence of duplicate URLs is the same product being listed under two different categories. The changes that we need to make to avoid duplication of URLs are:
- In the Configuration section present under System we need to first select Catalog. Here, we need to set the value of Use Categories Path for Product URLs to ‘No’.
We also need to set Use Canonical Link Meta Tag For Categories and Canonical Link Meta Tag For Products to ‘Yes’. This would prevent generation of duplicate URLs for a product belonging to two different categories.
6. URL Key
Creating a URL Key whenever we add a new category, product or a page to our website makes sure that our e-Store URLs are more search engine friendly. The same can be found under the General Information section of respective attributes.
7. Google Sitemap
A Google Sitemap helps Google to properly index our site. We can generate a sitemap automatically under the Google Sitemap option present in Configuration section under System in the Magento admin panel.
In the Generation Settings, we need to enable sitemap generation and set its change frequency which corresponds to the update frequency of our store. Google always makes use of the most updated sitemap to make sure all it includes all the new additions made to the store. Sitemap settings can be modified upon addition of a new category, page or product to ensure the new sitemap comprises of all the new items.
8. Google Webmasters and Google Analytics
We can easily add a “Google Webmaster Tools verification tag” in the Miscellaneous Scripts box present under HTML Heads option, in the Design tab of Configurations in System.
“Google Analytics” can be enabled under Google API option present in Configuration under System. We need to set the Enable option to ‘Yes’ and type in our Account number in the box present below.
For making these changes on our store, it is recommended to hire a Magento developer. If we take the aforementioned points into consideration, we can optimize our Magento eCommerce site for maximum visibility to customers and get them directly on to the product page of items they are looking for. If we are able to improve the ranking of our store on search engine giant, Google by making the changes suggested above we can have more customers visiting our website ultimately leading to better chances of conversion. Search Engine Optimization (SEO) sounds like a huge concept but it isn’t one. All we need to do is make sure that we have some of the most important optimizations mentioned above in place so that the crawlers of search engines are able to properly index our website. Proper indexing means improved ranks in search engine results which means the generation of more and more leads which can provide a significant boost to our business.
Read Also: 14 Must Have Magento 2 Extention
How to optimize all your images for better SEO
Search engines rank images as well as rich text on websites. So if you optimize your images for each page you can potentially drive traffic to your website. This is because people search images in search engines. If you click on the image from the search results, this will then push the click directly to the website from where the image comes from.
You can also optimize images for a website. Here we have some top tips to get you ahead of the game.
Optimize your images.
There are a few things you can do to get your images ranking well. Consider if your images sell the product first? Are they clean, clear, high resolution and make your products look awesome? If you’re not happy with the product shots, try and get these organized so they look good. The best SEO strategy in the world won’t sell badly presented products.
Although you want your images to look perfect, don’t try and upload huge images to your website. This could slow down your page load times. Keep your images to about 800px by 800px.
Once you add an image, hover over it with the mouse cursor. You will see the word ALT. Click on this. Now add in an ALT description. Keep it short and sweet. Your images are now easier to find in the Google image search results.
Make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.
Create Beautiful Graphics
Canva has thousands of ready to use templates and layouts available for the users to choose from. In addition, it lets users create their own custom templates. The drag and drop feature of the editor lets users create and design beautiful and stunning graphics you can also use the similar image finder for the relevant image for your topic.
Users can also store their brand color, fonts and logos on the editor. They can also show their work through Team Stream and share the graphics and photo folders with their team members.
Consistency is yet another aspect that must be taken into consideration while designing official graphics and info graphics. Canva provides a platform that offers consistency across all info graphics, marketing materials, presentation and social media posts
Size of image
Make sure the image you upload to the website is not of a massive size (2000px) in width for a web page. Especially if it’s on a web page. You might need to upload background images or slider images saved at this size but for everyday images try and keep the constraints between 600px in width by 500px in height. If you start using massive images for your website, it can slow down the site load time and look stupid on the page.
Quality of image.
If you are saving images for your website using an image editor always try and save them in the quality range of 60-70%. This affects the data size of the image and can slow down page load times if the file is saved too large. Overall, depending on the viewer’s connection speed, a high-quality image may take longer to load and result in a bad user experience.
Image Alt tag.
Using the alt tag is a good idea. It adds search value to the page for search engines. Always try and say what the image is in the alt tag. The purpose of alt attribute is to provide a description of the contents of an image file. One of the most cited uses of alt attributes is to provide text for visitors who can’t see images in their browsers. This includes visitors using browsers that cannot display images or have image display disabled, visually impaired visitors, and those visitors who use screen readers. Most website editors will ask you for the alt tag once your image is uploaded to the content management system.
This is normally used if you are making the image a link. If you hover over the image with the cursor from the mouse a title will pop up giving the viewer more Information. Try and optimize your title tag to fit in with the content of the page information. The title tag should be should relevant, short, catchy, and concise. Hover your cursor over the image below to see the title tag pop up.
The image name.
Save the image out to describe what the picture is. Example
- jpg(a picture of a landscape)
- png(a picture of a milk bottle)
- gif(a picture of a chicken)
Understand when to use different formats for your image. This will also help with optimization. Here are some tips to get you started.
- Use a jpgwhen using highly detailed images. You can afford to lose some of the quality as the human eye won’t pick up on it.
- Use a pngif you need to save a transparent image. Maybe you want the background color of the webpage to show through. A png is also good for keeping text on an image of high readable quality.
- A gifis best used for flat graphics and high color objects.
- Avoid using tiffson a website page. These images are very high in data and will cause very slow page load times and possible errors.
- Using image galleries on web pages can also be a very visual and searchable tool. Make sure to add the titles and alt tags.
Image descriptions also come in very handy. Some website editors have this built in so you don’t forget to type some relevant text into the image description field. This gives the reader a better idea of what the image refers to.
Conclusion: Now that you have gained knowledge of the most important SEO optimization techniques for the images and the tools that you can integrate with your business and content marketing strategy, it is time for you to start applying them. It will let you find new opportunities for business growth and automate the ongoing marketing campaigns like a pro.
Which SEO Strategies Advanced Marketers Should Not Miss Out On?
For the last two decades, search engines like Google have been continuously updating their algorithms. The reason for this is that their main intention is to provide their users with the most relevant and top-notch quality as they can.
On the other hand, marketers have been either doing their best to properly get a high ranking, or finding loopholes to boost their traffic. This is why Google has become much stricter, introducing its Panda update in 2011. Now, basically, if you intend to deal in low-quality content and unscrupulous linking schemes, your site will no longer go so well, as you will most probably end up getting penalized.
As of today, Google has made webmasters re-think their approaches, so it’s all about focusing on the right SEO strategies which are bound to make the search engine evaluate your website as valuable, authoritative, and relevant. In this article, we are going to discuss some of the SEO strategies that every advanced marketer needs to focus on.
Do keyword and audience research
The fact is that doing a proper research of the keywords that you use, as well as your audience, is still a very important SEO strategy. Instead of keyword stuffing your content, you should make use of the variety of tools that are at your disposal in order to find the optimal keywords for your content. By using a tool such as Google AdWords Keyword Planner, you’ll be able to find out what the volume of optimized content for particular keywords is in comparison to how much they were searched for. In addition, Google Trends is there to give those keywords a context, according to what is popular “here and now”. Basically, it’s what you need to find out what kind of content your prospective audience is looking for.
Furthermore, if you want to know more about your audience, all that you need to do is ask. Use your social media platforms to come up with posts that people will engage with, or surveys and quizzes that will help you gather the information that you need in order to learn what your audience wants from you. Then, you can tailor your content according to their needs.
Write your content like you are a human being
So, as we have previously ascertained, keyword stuffing is a practice whose days have been numbered a long time ago, and you will actually get penalized for it. However, what you need to keep in mind is that avoiding to sound like a keyword-pushing machine does not necessarily mean that you sound like a human being.
So, when writing your texts, make sure that they have that human side, and sounds like someone who people would actually have a conversation with. The fact is that this increases the engagement factor of your content, as well as the time spent on your website. As a result, of course, your ranking will improve, and more people will be interested in what you are all about.
Come up with strong backlinks for your website
Good ways to generate great backlinks for your website are to have an influencer on your side and, of course, a well-developed content marketing strategy. However, you should always be on the lookout for more ways to get high-quality links to your pages. According to the advice from an SEO company, the best way to do this is to write content for huge publications, look for industry-related interviews that you can take part in, and share valuable content with important people.
Furthermore, there are tools such as Majestic SEO, which can help you find out where the links leading to your competitors’ websites are coming from. Find those links, properly analyze them, and then try to come up with a similar strategy for your own efforts.
Write amazing headlines
You can find all sorts of headlines on the internet. Some of them are boring as hell and only do damage to websites. Others sound attractive, but are, in fact, misleading, and while they do attract some attention, it is short-term and also bad for your reputation. And in no time, search engines will realize that your content doesn’t really deserve the traffic.
So, instead of teasing your audience with headlines, be as descriptive as possible, and let them know what they can expect from your articles. You can actually come up with amazing headlines without resorting to trickery. Clickbait titles bring you short-term attention and end up throwing your audience away, while the amazing ones drive people to stay on your website, read through your content, and look for more. If you really want to come up with great and smart headlines, you need to test and optimize them all the time. It’s all about finding the headlines that do the job all along the way.
So, what can you conclude from all of this? First of all, do your research and be thorough, as it is still essential for getting a high ranking. Write your content like you are a human being interacting with another person. When it comes to backlinks, avoid all the shady tactics, and get top-notch backlinks the right way. Finally, focus constantly optimizing your article headlines in order to come up with amazing ones that attract a lot of attention.
Advantages of Content Marketing
The world is going digital. Traditional advertising mediums like television and print are no more enough today. The average consumer is spending more of his time on the digital media. To capture the consumer’s interest, it is vital for businesses to have a strong digital marketing strategy. This is why digital marketing companies, are gaining importance. More and more companies are hiring the services of these digital marketing companies to create effective and engaging digital content to capture the attention of more consumers.
A very important part of digital marketing is to have a strong content marketing strategy in place. By definition, content marketing refers to “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”.
Content marketing is one of the most effective and practical tools for businesses to reach and engage more quality leads and customers. Digital content can be of many types – videos, blogs, social media posts, online reviews, and much more. Companies can partner up with a content marketing agency in Kolkata to create the correct type of content for their brand that will create genuine interest among their target audience.
Some advantages of content marketing include:
Increased Website Traffic
By creating valuable and relevant content for your target audience consistently, it can help to bring more traffic to your website over time. If you can create niche content only catering to a very specific target group, that section of the people are likely to keep coming back to your site for future questions. This can be done by delivering good content in a consistent schedule. As the quality of content improves, it will result in increased website traffic.
The main goal of all digital marketing companies in Kolkata is to increase a company’s online presence. All digital marketing efforts have one goal – to rank higher in SEO rankings. In today’s digital age, consumers turn to search engines for any queries they have. Companies aim to have a high SEO so that their product or service comes up as the first answer to the consumer’s question. When your company website produces high-quality content consistently, the search engine is more likely to put up your page higher in the search results. Good content can increase your SEO.
Higher Conversion Rates
The consumer today is very smart. Before buying any new product or service, they do a thorough research of the options available in the market. With content marketing, a company can provide detailed information and insights about their products and services. They can create relevant content which the consumers find useful for their needs. By consistently creating good content, companies have a higher chance of converting leads into a successful purchase.
The marketplace is huge. There are a number of brands vying for the customer’s attention. Content marketing helps in capturing the interest of the customer through relevant and engaging content. Content marketing done via blogs or DIY videos are a great way of increasing brand awareness. When a company creates interesting content for their target audience and it reaches them successfully, there is an increased level of brand awareness.
In the digital world, your company’s website and social profiles are your brand identity. The type of content you create will affect your overall brand image. With the help of a content marketing agency in Kolkata, businesses can produce better and more engaging content that can help to build a positive brand image for your company. By building a good brand image, it will help your company to be higher on the consumer’s recall list.
Good high-quality content helps to convert leads into first-time customers. And by consistently creating good content, a company can influence these customers to keep coming back to them. Over time, good content will keep building a strong base of customers for your brand. This leads to customers who are only loyal to your brand. This can give your business an edge over competitors in the marketplace.
Content is a great way to build relationships with your customer. Blog posts, FAQ pages on the site, interactive chat boxes, and other online resources are just some of the tools where companies can directly interact with a customer. By consistently publishing content that answers all the possible queries of the customer, it helps to build a stronger relationship between the customer and the business.
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