Search engines rank images as well as rich text on websites. So if you optimize your images for each page you can potentially drive traffic to your website. This is because people search images in search engines. If you click on the image from the search results, this will then push the click directly to the website from where the image comes from.
You can also optimize images for a website. Here we have some top tips to get you ahead of the game.
Optimize your images.
There are a few things you can do to get your images ranking well. Consider if your images sell the product first? Are they clean, clear, high resolution and make your products look awesome? If you’re not happy with the product shots, try and get these organized so they look good. The best SEO strategy in the world won’t sell badly presented products.
Although you want your images to look perfect, don’t try and upload huge images to your website. This could slow down your page load times. Keep your images to about 800px by 800px.
Once you add an image, hover over it with the mouse cursor. You will see the word ALT. Click on this. Now add in an ALT description. Keep it short and sweet. Your images are now easier to find in the Google image search results.
Make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.
Create Beautiful Graphics
Canva has thousands of ready to use templates and layouts available for the users to choose from. In addition, it lets users create their own custom templates. The drag and drop feature of the editor lets users create and design beautiful and stunning graphics you can also use the similar image finder for the relevant image for your topic.
Users can also store their brand color, fonts and logos on the editor. They can also show their work through Team Stream and share the graphics and photo folders with their team members.
Consistency is yet another aspect that must be taken into consideration while designing official graphics and info graphics. Canva provides a platform that offers consistency across all info graphics, marketing materials, presentation and social media posts
Size of image
Make sure the image you upload to the website is not of a massive size (2000px) in width for a web page. Especially if it’s on a web page. You might need to upload background images or slider images saved at this size but for everyday images try and keep the constraints between 600px in width by 500px in height. If you start using massive images for your website, it can slow down the site load time and look stupid on the page.
Quality of image.
If you are saving images for your website using an image editor always try and save them in the quality range of 60-70%. This affects the data size of the image and can slow down page load times if the file is saved too large. Overall, depending on the viewer’s connection speed, a high-quality image may take longer to load and result in a bad user experience.
Image Alt tag.
Using the alt tag is a good idea. It adds search value to the page for search engines. Always try and say what the image is in the alt tag. The purpose of alt attribute is to provide a description of the contents of an image file. One of the most cited uses of alt attributes is to provide text for visitors who can’t see images in their browsers. This includes visitors using browsers that cannot display images or have image display disabled, visually impaired visitors, and those visitors who use screen readers. Most website editors will ask you for the alt tag once your image is uploaded to the content management system.
This is normally used if you are making the image a link. If you hover over the image with the cursor from the mouse a title will pop up giving the viewer more Information. Try and optimize your title tag to fit in with the content of the page information. The title tag should be should relevant, short, catchy, and concise. Hover your cursor over the image below to see the title tag pop up.
The image name.
Save the image out to describe what the picture is. Example
- jpg(a picture of a landscape)
- png(a picture of a milk bottle)
- gif(a picture of a chicken)
Understand when to use different formats for your image. This will also help with optimization. Here are some tips to get you started.
- Use a jpgwhen using highly detailed images. You can afford to lose some of the quality as the human eye won’t pick up on it.
- Use a pngif you need to save a transparent image. Maybe you want the background color of the webpage to show through. A png is also good for keeping text on an image of high readable quality.
- A gifis best used for flat graphics and high color objects.
- Avoid using tiffson a website page. These images are very high in data and will cause very slow page load times and possible errors.
- Using image galleries on web pages can also be a very visual and searchable tool. Make sure to add the titles and alt tags.
Image descriptions also come in very handy. Some website editors have this built in so you don’t forget to type some relevant text into the image description field. This gives the reader a better idea of what the image refers to.
Conclusion: Now that you have gained knowledge of the most important SEO optimization techniques for the images and the tools that you can integrate with your business and content marketing strategy, it is time for you to start applying them. It will let you find new opportunities for business growth and automate the ongoing marketing campaigns like a pro.
What Is SEO and How Does It Work?-Serpbook
There are millions of websites in the online world today, which has made getting noticed on the web a bit harder. You might post highly relevant content on your website and still fail to attract large traffic to your site. Ultimately, one of the best ways to boost traffic to your site is by getting a high ranking on Serpbook. This article will mainly focus on SEO and what it entails, but first, what is the meaning of SEO? SEO is Search Engine Optimization. Succinctly, it explains how websites are ranked when you search a specific search engine.
Search engines serve two major purposes – building an index and crawling, as well as giving users a list of the websites they think to be most relevant. One of the major questions asked, especially by businesses that have just started in the online world is, what is SEO and how does it work? SEO is not as complicated as you think, you don’t have to be an expert to go about it. However, you have to have some SEO knowhow on how you can improve your sites ranking on search engines.
If you’re wondering what is SEO and the manner in which it works, this article right here is meant for you.
What does SEO do?
You already know that there are numerous websites today, and if you want yours to be found when users use search engines such as Yahoo and Google, there are some steps that you have to take to ensure that your site ranks higher. SEO is a technique that helps to bring more traffic to your site. That notwithstanding, SEO is responsible for lead conversion. When your website ranks high on search engines, your ROI will undoubtedly be high, which is what most site owners desire to achieve. Today, digital marketers are investing their time to gain all the SEO knowledge they can get to improve organic traffic.
How does SEO work?
Websites are visited by millions of users every day, and these visitors access different sites after searching for a specific term on a search engine such as Google. Usually, search engines provide a user with the most relevant results (websites) to his search. Search engines are able to display these results because they have crawlers, which collect information on every site on the Internet. Google has created an algorithm for the best SEO practice, and it is the one that creates an index for each site.
Keep in mind that the main aim of modern SEO is to provide your target audience with the best results, which helps to improve the user experience. If your website provides users with the best content to match what they search for, the chances are that your website will rank highly in the Search Engine Results Page (SERP). SEO is important to allow Google bots to understand the content that is on your page so that they can index them properly. That is why you have to take certain measures to increase your domain authority.
Factors that affect SEO
If you are looking to improve your website’s SEO, you have to learn of the key factors that affect it. Search engines mostly look at these factors to rank every website. This article will go through the most important ones.
If you want to improve your website’s ranking, one of the major things that you have to look at are the keywords that you use. If you are new to SEO and don’t know of the keywords that are relevant to your industry, there are tools such as Google Keyword Planner to help you out with that. Such a tool allows you to see a ranked list of the most relevant keywords s that you can use the ones that’ll give you a competitive advantage. You should ensure to include keywords in the title and subheadings of your post to get higher rankings.
- Domain Authority (DA)
Domain authority is a metric that indicates how much credibility your domain has obtained over time. It is determined by its age and the backlinks to your website. If you have an older domain, the higher your DA is. Similarly, you should ensure that your site has high-quality backlinks. Additionally, a shorter domain has better credibility compared to a longer domain.
- Length of your content
When it comes to writing a blog post, you need to ensure that it features highly relevant content. Your post should have about 1500 – 2000 words per post for better rankings.
- The URL structure
Your sites URL structure should be easy to understand for both search engines and people. A URL that has relevant keywords will rank better than one that has random numbers.
- Site speed
The faster your website loads, the better things are for you. Fortunately, you can rely on caching plugins like W3 Total Cache to help your site load faster.
- Inbound and outbound links
Your website will have a higher SEO score if it has relevant links. Generally, inbound links are looked at more than backlinks. They should be from authoritative and relevant sources.
- Relevancy and context
Modern SEO is smart, and it can differentiate between a relevant and an irrelevant page. You should ensure your site sticks to a specific niche, especially in its early stages.
Are you new to SEO? Have you been having trouble figuring out how to go about it? This article has indicated all you need to know about SEO. SEO employs techniques that help to boost websites’ traffic threat synonym.
17 SEO MYTHS YOU SHOULD IGNORE
Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)
POSING THE KEYWORDS STRATEGY FOR THE SEO OF AN E-COMMERCE
If we have an e-commerce, that is, an online store, let’s say you run a shop online that provide Sofa repair in Dubai, our first objective will be the sale of the products that we make available to users on the web. For this we must work and focus on three priority strategic aspects:
- The VISIBILITY : if I can not get visibility, that is, that my target audience can find me and visit my website, I will never be able to sell anything. Raising a visibility strategy is essential.
- The CONVERSION: I must bear in mind that if getting the right target is vital, getting that visit to buy is not the least. We must raise the web with all the elements of structure, design, usability, etc., to facilitate the conversion as much as possible.
- LOYALTY: If we are selling a repetitive shopping product, it is essential to work to the maximum all the elements that can facilitate the repetitive purchase of the product, through promotions, e-mail marketing, etc.
Among the actions to increase visibility, one of the most strategically relevant, due to its impact on the potential of qualified visits it can provide, is to be well positioned in Google , that is, SEO .
Well, we know that working with SEO is something as important as it is complicated, but there are certain elements that are easy to apply and that are very relevant, which can help us a lot to establish a good SEO base from the beginning.
One of these keys is to correctly configure and structure your website from the beginning based on a keyword strategy logic.
We must start from the basis that we can classify the user’s search in three different blocks:
1- Product searches : are those that the user makes when looking for a specific product, for example, if you have an online store that sells TVs, a possible search could be TV SAMSUNG UE40H6400 . It is a search with a high level of quality and very close to conversion, if above the user incorporates the word buy ahead, even more.
2- Category searches: would be a type of search that would not be as close to the purchase as the previous one. It is a user who is looking for a product typology but who is not yet clear about the product. In our example of TV, the search could be “buy Samsung TV” or “LED TV”. The user searches within a category.
3- Indirect searches or information: these searches would be those that would be related to the search for information when executing a possible purchase in the future. It is the type of search farthest from the purchase, but it can be the starting point of the capture of that potential buyer.
To be able to establish the bases of web optimization towards these types of search, we must ensure that the main elements of contextual optimization of the pages are aligned with the type of search we want to impact.
To optimize the page to the type of direct searches or to buy to (searches of product and category) we will have to act on the website:
If we want to position the category ” LED televisions” , we have to make sure that on the category page of the website, the keywords are included in the following sites:
1. In the URL
2. In the meta Title of the page (as far to the left as possible and without exceeding 64 characters)
3. In the Meta description (although it has less relevance for the search engine, it is still useful)
4. On the H1 label
5. In the text of the page
6. In at least some Alt tag of some image
To enable the improvement of visibility in indirect searches , we must focus on the blog and the writing of the post. To ensure maximum indexation and possible positioning, the most important thing is that the title of the post appears in the URL and in the H1 of the post. This title should be raised literally, with the user’s search format, that is, we should not think about title the post as we would like, but raise the title as the user would look for it:
Wrongly titled: ”
Viewing distance for a television with LED technology” Well titled: “How far should I watch television”
Thinking about these types of search and optimized the web with this orientation, we have a good stretch of the way traveled towards the goal of improving our SEO possibilities and therefore, to improve our sales.
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