Marketing is mutating at such a dizzying pace that those who do not adapt are going to be left far behind. Consider some of the digital marketing trends that are shaping the future of marketing. The Internet of things and mobile technologies will play a decisive role in the larger scheme of marketing that will include artificial intelligence, block chain technologies and predictive analysis among others. Radio, print and TV will play increasingly diminishing roles while social media, web, mobile and email are expected to dominate. Digital marketing 4.0 is the new label.
Moving away and beyond from the traditional methods of email, ads, social media, blogs and websites, this trend is more focused on inbound and outbound marketing melding fluently into a single channel and sharing becomes more interactive and spontaneous. Omni-channel is the way forward in the future, powered by big data analytics, artificial intelligence and machine learning. Customer behaviors in future and their leaning towards some specific channels will mean marketers will introduce digital strategies for better engagement in their preferred channel. Content is king evolves into video content is king and people incline towards the audio-visual, not only for passive experiences but for active things like searches and finding information. Video says it so much better than dry text. We will see confluences in some areas such as blending various channels of communication, and divergence such as specifically targeting a technology like Geo-targeting.
Voice and AI
For voice to work with any degree of accuracy it requires a measure of implementation of artificial intelligence and its subset machine learning. This is now possible and Amazon’s echo, Apple’s siri and Google Assistant pave the way for voice to become widespread in use for searches. This means marketers must gear up to employ developers who can integrate AI and the capability of being found on voice searches.
Augmented reality is not just for gaming. It is making inroads into retail and marketing. People can make better informed purchase decisions when they have sites employing augmented reality. Combined with AI and voice, it makes life easier for shoppers but tougher for marketers who must evolve technologies to match future use patterns.
Marketing used to be based on product, price, place and promotion. It still works. However, the 4Es are gaining in importance and will do in the time to come. Consumes are better aware, better informed and expect more. Therefore, the limelight in digital marketing for future is likely to be on engagement, experience, emotion and exclusivity. Branding and marketing will focus more on the emotive experience a product offers.
One to one
Marketing is usually the broadcast type. A campaign targets specific groups of people and hopes for success. Future marketing will make more use of gathering as much information about a person as possible through his buying pattern, his search patterns and the way he uses his mobile and marketers will use this data to deliver a personalized, one to one message. Customers feel flattered when they receive a personalized message. A prospect is that branding could diminish in value as people look for products that deliver experiences that match their expectations and desires. Younger generation does not trust brands and hyped marketing will not have the desired impact. Messages need to resonate with younger generation leading to a new tack in digital marketing techniques. They like music and using more music is likely to be more successful. One way could be by repackaging the old strategy of presenting a problem, getting them all worked up and then providing a solution. Personalizing this makes it more effective in getting individuals to act.
Social as listening post
Social channels are touted as fine tools for digital marketing but, in time, these could possibly become listening posts to sense mood of people and tailor personalized marketing campaigns. Apart from engaging new customers, the shift will be towards retaining existing customers who, after all, can be the best brand ambassadors on social channels.
Analytics in real time
Analysis of historical data gives way to analysis in real time to know current and emerging preferences and create products or services that meet such demands. This means big data will play a greater role as will Internet of things.
Digital marketers will need different skills
Anyone who engages in digital marketing needs to have the basic marketing skills and knowledge. However, they must also possess some measure of IT skills such as analytics of data, design software, HTML and others, including basic understanding of artificial intelligence and machine learning.
SEO will exist as it does and change to adapt more of marketing technologies in a broader perspective rather than focusing only on SEO elements. Engaging a digital marketing company capable of future tech today guarantees you success for tomorrow.
Why Social Media Marketing is Important for Your Business?
Do you wonder why people doing business have started being active on various social media platforms?
Well, the answer would be because in 2018 trends say that a person on an average spends more than 1 hour of their time on various social media platforms. But what is social media? – Social Media is a platform where you interact with people all around the world irrespective of your geographical barriers or cultural barriers. Social media is now not all about wasting time. People are making money out of social media.
There are many platforms, some of which are discussed below –
Facebook is a social media platform which was started by Mark Zuckerberg. It would be a weird fact that if Facebook would have been a country then it would be the 3rd largest country in the world and it’s a fact. Facebook allows the user to make accounts above the age of 13. You can post updates via photos, posts, etc. It helps to connect with friends all over the world as well as it helps in making friends. This is the reason why Facebook is important for your business. It helps in targeting new customers via advertisements or you can go the organic way. Facebook has data about your buying behaviour as well as your marital status, etc. This helps businesses to target customers according to the specific product. These advertisements are way cheaper than offline advertisements and attract only potential customers for the business via the filter options. If you are running a business and you are still not promoting that on Facebook then I would suggest you to make an account of your business at first and start socializing.
Twitter is a medium in which many big E-Commerce giants use to get in contact with their customers. Many a time you must have seen that people complaining about products or service related to E-Commerce giants, and you see the mentioned company replying to them from their official page. Official pages are those which are verified by Twitter and have a blue tick mark against their name. Twitter has the highest number of active users. If you are a brand and looking to create brand awareness then twitter is a platform which helps create the brand reputation as well as increase brand awareness.
Instagram is a platform which is connected to Facebook. It is also a social networking site and also has an app like others. People share photos and videos via their accounts. Instagram has a large base among the young generation. If your products cater to the need of the youth this is a platform to target customers. Connect to various bloggers who have a high fan base and get business via them.
There are much more things in Social Media Marketing as well as Social Media Optimization. Being in the Digital Marketing field, I have inherited a number of techniques for various online marketing tips and tricks. I am a trainee of #1 Digital Marketing Institute in Delhi and this institute has been a boon to my online career. I would suggest business owners to learn about digital marketing because in today’s world if you aren’t online you aren’t alive. Be the first mover among your competitors and take all the lead.
Use your social media traffic and drive them to your website. Remember to post good info graphical images so that they can attract impressions which will turn into a click.
Is Your Search Engine Optimization Company Right for You?
Search Engine Optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don’t have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn’t mean you should just hire the first company you come across. It’s also important to know what you’re looking for in an SEO company so you can be sure to choose the right one.
What should you be checking for in a great search engine optimization company? Let’s take a look.
There’s nothing saying those that are new to SEO won’t be good at it, but this is your business we’re talking about here. That means you’re probably going to want the best you can hire at organic search engine optimization. Even if the company is new, as long as those running it has the experience necessary, you will benefit. Having several years of SEO under one’s belt makes it far easier to spot problems when examining a website that isn’t bringing in the anticipated traffic.
2. Interest in New Techniques
No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization company will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.
3. Great Results
No one can guarantee specific ranking results because this depends on any number of things, but you can certainly look at what the company has previously accomplished. Seeing the results that previous clients have had is a good way to decide if you are going to be able to work with the company and what you should expect in terms of successful search engine rankings.
4. Playing By The Rules
There are plenty of techniques for getting fast rankings but many of these are actually blackhat or forbidden techniques. If you’re found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don’t want to sign up with a company that uses this type of optimization. It’s not a good long-term solution and will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long-lasting results.
5. Great communication.
Unfortunately, not everyone is good at communicating and customer service. Find a search engine optimization company that will keep you in the loop as to what they are doing and you’ll be far better off. It really helps to know what is happening and what the plan is to improve your website rankings . . . without having to try multiple times to communicate with the company. Look for a company that is happy to answer your questions, as well, since you should know what is happening in your business, even if you aren’t very familiar with SEO.
Search engine optimization is vital if you want to beat out your online competition. You need the search engines to pay attention to your website and if you don’t have the time to figure out everything yourself and implement it, then hiring an SEO company is a good way to go. An organic search engine optimization company will be able to help you find the best keywords for your business and then implement everything into your website.
6 Ways to Improve Your Content Marketing Strategy In 2018
A good content marketing strategy can do wonders for your website if applied correctly. Think about it, if an informative and well-constructed post is marketed effectively across the internet, it will eventually gain the attention of readers and will result in substantial revenues. The days of traditional marketing are almost over and digital marketing services are here to take the wheel which is why we have listed here six ways that you can use to improve your content marketing strategy in 2018.
- Content creation that provides real value
The first mistake that content creators make when they are starting out is that they focus on the monetary aspect of running an online content related business instead of focusing on value creation. This is also the primary reason why such startups fail.
The content you create on the internet, whatever it may be, must be original and attention-grabbing. It should hook the reader from the start and deliver useful information until the end. You will generate more revenue if your entire content marketing strategy is based on value-creation.
But how to create value? There is no shortcut to this. You need to understand your audience and your niche and how these two elements will interact with your content. It is better to take your time, think these factors through, develop an operable strategy and then write your post. The goal is to create content that speaks for itself and leaves your readers enchanted.
- Audience Feedback
If your content is good, you are bound to receive some feedback. It could be criticism or praise; you need to be ready for both. Your content should be so engaging that it leaves your audience with thought-provoking questions.
In order to get a good target audience, you need to delve into some statistics regarding the target audience. You need to find out the demographics and problems faced by your audience and how your content can attract the audience and solve their problems.
Keep in mind that performing a target audience analysis is a guideline, not a rule of law. It is helpful, but sometimes it might be counter-intuitive.
- Determine Your Distribution Channel
Allow me to give the reader a reality check: everybody does content marketing. It has become so overused yet individuals and organizations still do not have a clue about the many out-of-the-box approaches that can be used. You need to think like a businessperson if you want to determine your distribution channels. Even if you are just a plain and simple blogger, you need to understand which distribution channel will fit your content best.
But let us talk about the quintessential online business. If you are trying to deliver a product or service to the audience, you need to understand what type of sales approach or product positioning will net the most revenue for your business. You need to create a good content distribution system and a support system that is in accordance with the cost and benefits.
- Confidence against competitors
The reality check I discussed in step three becomes even more complex when you realize the amount of competition you are facing. If your niche is about economic journalism, then you have to be aware of the giants that are already operating within that niche. If your content is not up to par with the industry or beyond it, then you are going to have a troublesome time facing your competitors.
Effective research is the key here. In order to create content that is of superior quality and unique nature, you need to sit down and perform sound research. Your research might eventually result in the creation of high-quality content that might out-do your competition.
- Seize the Live Video Trend
The live video trend is becoming more and more common on social media these days. From post-match press conferences to full-blown seminars, every business is riding the live video wave to engage audiences with their brand and it is high-time that you start doing the same.
Writing an informative article is a very good business strategy, but it only grabs the attention of a handful of audience i.e. those that like to read. You need to target all of your audience, and for that purpose, the video platform works better than articles. You bring the element of authenticity to your brand and engage the audience in a more candid manner with live videos.
For blogs, the live video could be related to a live book review or a live session with the fans. For businesses, it could be a new product launch or an engaging product promotion video. The sky is the limit when it comes to using live video.
- Spice Things Up
The reason why I have stated that most content marketers do not have a clue about the more engaging content marketing methods is that they have never think out-of-the-box. You need to boost your marketing methods, think differently and spice things up by changing the content marketing techniques.
What if the changes fail to deliver? That is an understandable worst case scenario. The solution to that is simple, revert back and keep on adjusting. Your marketing strategy must not be rigid, but should always be in a state of flux. The use of live video in content marketing came about as a result of the flux-state. You need to perform constant trial and errors, which is the only way to succeed.
The whole content marketing industry is continuously changing and evolving with new techniques every day thanks to which organizations are achieving better product branding. As an online business owner, you need to ascertain the factors that can add value to your content and then act accordingly by adjusting those changes to your content.
Lastly, remember that chasing trends can keep you in the loop but in the long-run quality and uniqueness are the few factors that can make your content a hit. So, channel your efforts into content that contains some value in order to achieve stellar results.
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