Every local business has a goal of scaling and boosting their businesses to the next level. To reach customers, local businesses often use different marketing strategies, but truly speaking, without effective and result-oriented marketing, there is no chance of growing local businesses. Sometimes they run different ads to reach people and to communicate with their customer, but nowadays problem is that people are browsing on the internet with the ad blocker or various ad-blocking apps to avoid ads. And this marketing strategy is not that useful in this digital world. So, here comes the content marketing. Let us start with what is exactly content marketing?
What is content marketing?
Usually, when we hear the word content marketing, we thought it is related to creating blogs, articles, etc. But the content marketing is much more than we thought. Content marketing is a marketing process where you create and provide a valuable content to your potential customer to attract them and you build a profitable business.
For local businesses, content marketing is the best marketing method as it is cost effective and at the same time, it is more beneficial.
The basic idea behind content marketing is that you create an appealing content that gives values to your customers as well as prospects which results in generating leads or sells.
For instance, if you visit a smartphone store, your purpose is to buy a smartphone that will help in daily life. Your this objective is known to everyone who is working there in that store, so the salespeople in the store will not try to directly sell you a smartphone. First, they will ask you what type of smartphone you want, which features you require, etc. In this way, they will help you to find the right smartphone and thus make their sales. Content marketing is exactly similar to this where you create a content that is mainly focused on your audience’s interest.
Whether you run a café or you are doing any local business, content marketing plays a key role in today’s digital marketing strategy. Today, the world-class brands like Nike, Adidas, Apple, etc. are spending more time and money on designing, creating, and delivering attractive content.
You know what, blogging is the most common form of content marketing and over more than 2 million blogs are posted on different websites daily on the internet. An effective content marketing campaign will increase your website traffic and will definitely going to boom your local business.
You will be amazed by knowing that till 2020, UK businesses will spend a gigantic $408 million in content marketing. Content marketing becomes the foundation for expanding your business from local to the global area.
6 proven ways strategic content marketing benefits local businesses
Here are some of the ways in which content marketing helps for expanding and boosting local businesses:
- It helps to drive traffic to your website: Content marketing helps us to increase organic traffic on your website. As content is the backbone of content marketing, it thus helps us to reach to our best customers. The statistics told us that 70% of the customers know about your business through articles rather than other ads. So, content marketing helps us to deliver a valuable content to our potential customers and thus creates a strong bond between customer and your local business. It gives us an overview of the content outsourcing that we must integrate according to our targeted audience. The audience loves to read the content which is customized as well as of their interest. By content marketing, you are just creating a quality content relevant to your business as well as buyers and thus ultimately making sells of your products. Thus, it increases the traffic on your site and your local business rocks!
- It helps to expand and accelerate your business: When you create a content that is worth to read then, your customer is surely going to share it. Thus, you are building a network of customers, their friends, and relatives. For example, consider the Jeans company Pepe, they created their blog and focused on developing localized content for a particular geographic reason, this increased their engagement to 4.8% and created a huge fan following of 2 million peoples and thus created a huge network!
- Compels people to return your website and to re-use your service: When you are just giving your best and providing content that will surely give some value to a customer, then due to this, customer will again use your service and can also refer to his/her friends’ circle. This cycle continues and this all happens due to an excellent and an appealing content. More the personalized content you design more will be your brand recall value. Because people love a customer-centric service that you are providing via content marketing. Personalized content boosts your brand recognition and the user is likely to remember your brand name. Content marketing helps local business owners to attract customer attention and create a solid brand.
- It helps to overcome your competitors: Most of your competitors are neglecting content marketing or they are more focused on another type of marketing strategies. This helps you to be the only one in the marketplace. Also, content marketing helps you to find the keywords on which your competitors are targeting. It helps to create a unique and interesting content which will dominate your competitors and thus you will create a blue ocean strategy in your market. Build the trust with your customers and track what they are looking for!
- It helps to rank higher in search engines: Everybody wants an engaging content which will solve all their problems. If you are creating such content, then obviously people will stay on your site for a long time and the number of visitors on your web page will enhance. Due to such an engaging post, your website will rank higher in search engine results and thus you are positioning your local business as an authority figure in the marketplace as well as it leads to higher ROI.
- It is cost effective but highly productive: As previously stated, content marketing is the cheapest form of marketing but gives the higher results. You can hire someone to write content related to your business or can hire a freelancer. It literally takes 62% less money than traditional and outbound marketing techniques. It will boost your sales 3 times at reasonable rates. E-mail marketing is another form of content marketing and it plays a vital role in generating leads.
In short, content marketing helps your local businesses in all aspects and with the help of it, you will be the first mover as well as the fast mover in your market. Hope this article liked you. Do share this article maximum because “Sharing is caring!”
Why Social Media Marketing is Important for Your Business?
Do you wonder why people doing business have started being active on various social media platforms?
Well, the answer would be because in 2018 trends say that a person on an average spends more than 1 hour of their time on various social media platforms. But what is social media? – Social Media is a platform where you interact with people all around the world irrespective of your geographical barriers or cultural barriers. Social media is now not all about wasting time. People are making money out of social media.
There are many platforms, some of which are discussed below –
Facebook is a social media platform which was started by Mark Zuckerberg. It would be a weird fact that if Facebook would have been a country then it would be the 3rd largest country in the world and it’s a fact. Facebook allows the user to make accounts above the age of 13. You can post updates via photos, posts, etc. It helps to connect with friends all over the world as well as it helps in making friends. This is the reason why Facebook is important for your business. It helps in targeting new customers via advertisements or you can go the organic way. Facebook has data about your buying behaviour as well as your marital status, etc. This helps businesses to target customers according to the specific product. These advertisements are way cheaper than offline advertisements and attract only potential customers for the business via the filter options. If you are running a business and you are still not promoting that on Facebook then I would suggest you to make an account of your business at first and start socializing.
Twitter is a medium in which many big E-Commerce giants use to get in contact with their customers. Many a time you must have seen that people complaining about products or service related to E-Commerce giants, and you see the mentioned company replying to them from their official page. Official pages are those which are verified by Twitter and have a blue tick mark against their name. Twitter has the highest number of active users. If you are a brand and looking to create brand awareness then twitter is a platform which helps create the brand reputation as well as increase brand awareness.
Instagram is a platform which is connected to Facebook. It is also a social networking site and also has an app like others. People share photos and videos via their accounts. Instagram has a large base among the young generation. If your products cater to the need of the youth this is a platform to target customers. Connect to various bloggers who have a high fan base and get business via them.
There are much more things in Social Media Marketing as well as Social Media Optimization. Being in the Digital Marketing field, I have inherited a number of techniques for various online marketing tips and tricks. I am a trainee of #1 Digital Marketing Institute in Delhi and this institute has been a boon to my online career. I would suggest business owners to learn about digital marketing because in today’s world if you aren’t online you aren’t alive. Be the first mover among your competitors and take all the lead.
Use your social media traffic and drive them to your website. Remember to post good info graphical images so that they can attract impressions which will turn into a click.
How Digital Marketing Will Change Future of Marketing
Marketing is mutating at such a dizzying pace that those who do not adapt are going to be left far behind. Consider some of the digital marketing trends that are shaping the future of marketing. The Internet of things and mobile technologies will play a decisive role in the larger scheme of marketing that will include artificial intelligence, block chain technologies and predictive analysis among others. Radio, print and TV will play increasingly diminishing roles while social media, web, mobile and email are expected to dominate. Digital marketing 4.0 is the new label.
Moving away and beyond from the traditional methods of email, ads, social media, blogs and websites, this trend is more focused on inbound and outbound marketing melding fluently into a single channel and sharing becomes more interactive and spontaneous. Omni-channel is the way forward in the future, powered by big data analytics, artificial intelligence and machine learning. Customer behaviors in future and their leaning towards some specific channels will mean marketers will introduce digital strategies for better engagement in their preferred channel. Content is king evolves into video content is king and people incline towards the audio-visual, not only for passive experiences but for active things like searches and finding information. Video says it so much better than dry text. We will see confluences in some areas such as blending various channels of communication, and divergence such as specifically targeting a technology like Geo-targeting.
Voice and AI
For voice to work with any degree of accuracy it requires a measure of implementation of artificial intelligence and its subset machine learning. This is now possible and Amazon’s echo, Apple’s siri and Google Assistant pave the way for voice to become widespread in use for searches. This means marketers must gear up to employ developers who can integrate AI and the capability of being found on voice searches.
Augmented reality is not just for gaming. It is making inroads into retail and marketing. People can make better informed purchase decisions when they have sites employing augmented reality. Combined with AI and voice, it makes life easier for shoppers but tougher for marketers who must evolve technologies to match future use patterns.
Marketing used to be based on product, price, place and promotion. It still works. However, the 4Es are gaining in importance and will do in the time to come. Consumes are better aware, better informed and expect more. Therefore, the limelight in digital marketing for future is likely to be on engagement, experience, emotion and exclusivity. Branding and marketing will focus more on the emotive experience a product offers.
One to one
Marketing is usually the broadcast type. A campaign targets specific groups of people and hopes for success. Future marketing will make more use of gathering as much information about a person as possible through his buying pattern, his search patterns and the way he uses his mobile and marketers will use this data to deliver a personalized, one to one message. Customers feel flattered when they receive a personalized message. A prospect is that branding could diminish in value as people look for products that deliver experiences that match their expectations and desires. Younger generation does not trust brands and hyped marketing will not have the desired impact. Messages need to resonate with younger generation leading to a new tack in digital marketing techniques. They like music and using more music is likely to be more successful. One way could be by repackaging the old strategy of presenting a problem, getting them all worked up and then providing a solution. Personalizing this makes it more effective in getting individuals to act.
Social as listening post
Social channels are touted as fine tools for digital marketing but, in time, these could possibly become listening posts to sense mood of people and tailor personalized marketing campaigns. Apart from engaging new customers, the shift will be towards retaining existing customers who, after all, can be the best brand ambassadors on social channels.
Analytics in real time
Analysis of historical data gives way to analysis in real time to know current and emerging preferences and create products or services that meet such demands. This means big data will play a greater role as will Internet of things.
Digital marketers will need different skills
Anyone who engages in digital marketing needs to have the basic marketing skills and knowledge. However, they must also possess some measure of IT skills such as analytics of data, design software, HTML and others, including basic understanding of artificial intelligence and machine learning.
SEO will exist as it does and change to adapt more of marketing technologies in a broader perspective rather than focusing only on SEO elements. Engaging a digital marketing company capable of future tech today guarantees you success for tomorrow.
Is Your Search Engine Optimization Company Right for You?
Search Engine Optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don’t have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn’t mean you should just hire the first company you come across. It’s also important to know what you’re looking for in an SEO company so you can be sure to choose the right one.
What should you be checking for in a great search engine optimization company? Let’s take a look.
There’s nothing saying those that are new to SEO won’t be good at it, but this is your business we’re talking about here. That means you’re probably going to want the best you can hire at organic search engine optimization. Even if the company is new, as long as those running it has the experience necessary, you will benefit. Having several years of SEO under one’s belt makes it far easier to spot problems when examining a website that isn’t bringing in the anticipated traffic.
2. Interest in New Techniques
No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization company will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.
3. Great Results
No one can guarantee specific ranking results because this depends on any number of things, but you can certainly look at what the company has previously accomplished. Seeing the results that previous clients have had is a good way to decide if you are going to be able to work with the company and what you should expect in terms of successful search engine rankings.
4. Playing By The Rules
There are plenty of techniques for getting fast rankings but many of these are actually blackhat or forbidden techniques. If you’re found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don’t want to sign up with a company that uses this type of optimization. It’s not a good long-term solution and will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long-lasting results.
5. Great communication.
Unfortunately, not everyone is good at communicating and customer service. Find a search engine optimization company that will keep you in the loop as to what they are doing and you’ll be far better off. It really helps to know what is happening and what the plan is to improve your website rankings . . . without having to try multiple times to communicate with the company. Look for a company that is happy to answer your questions, as well, since you should know what is happening in your business, even if you aren’t very familiar with SEO.
Search engine optimization is vital if you want to beat out your online competition. You need the search engines to pay attention to your website and if you don’t have the time to figure out everything yourself and implement it, then hiring an SEO company is a good way to go. An organic search engine optimization company will be able to help you find the best keywords for your business and then implement everything into your website.
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