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Generate Leads: 7 Inbound Marketing Tips

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7 Inbound Marketing Tips

Great trend and novelty of the segment, Inbound Marketing consists of a planning created according to the current market situation. It takes into account the autonomy of people and the use of new technologies. It is a form of advertising in which a company is promoted through various forms of content marketing. Some examples are blogs, social networking posts, videos, etc. It is one of the forms of content marketing. It is based on the idea of sharing and creating quality content targeted to an audience by using content marketing tactics. This content customization acts as a magnet that attracts potential leads (potential future customers) and customers when they are looking for products or services.

Inbound Marketing is one of the most effective digital strategies today. In it, techniques of approach and relationship with the consumer are used before making an offer. However, there is no point in using it without adhering to the correct practices. In this article, you will learn the best Inbound Marketing tips for generating leads and customer loyalty. Check out!

1. Create a person

It is extremely important to know who your target audience is, as it is they who will guide your entire strategy. This persona is who will talk to your audience making them identify with your product.  Some companies have decided to give a face and name to this persona, but this is not necessarily a rule. The important thing is that knowing who your business is going to talk about is knowing who and when your business will sell.

2. Invest in Relationship

A good relationship requires: attention, care, and if need help. And that’s exactly how your business will relate to your target audience. Try to be as attentive as possible, answer questions on social networks, respond to comments from your blog, promote and participate in discussions. If there are criticisms about your company, be polite and try to circumvent the situation in the best way possible.

3. Register your customers

The registration form is a powerful inbound marketing tool to get new customers, consolidate sales and bring customers who have already made a sale or enjoyed your service before. A legal tip is to use a “call-to-action” such as: “Were you interested? Learn more here.” Another way to encourage registration is by offering free materials with more information, e-books or a free sample of the product or service that your company offers stirring up the curiosity of who is accessing your site is a great way to get data from your customers.

4. Invest in video

One of the basic principles of Inbound Marketing is to deliver relevant content to your customers and followers. For content to be relevant, it needs to be in accordance with the point of view of who consumes it. Therefore, it is up to the marketer to understand what the consumer wants to consume and then deliver what is expected. If you have something that a good part of the consumers will want to consume in 2018 are videos.

The trend of the video has been consolidating gradually. It began in the last decade with Youtube. A few years later, with the advancement of broadband internet, Vine and Snapchat popularized the dissemination of video content. Now with Facebook and Instagram investing heavily in that format, there’s nowhere to escape. Diversify your content, especially within social networks, and focus on communicating through the video to improve your relationship and generate more leads.

5. Live social networks

Nowadays, your client lives in the real world and in the digital world, especially within social networks. It is within these digital platforms that people promote much of their interactions with their friends, family, acquaintances and even strangers, as well as being where the best brands can connect to them. If you want your brand “bombe” in 2018, be sure to structure your social presence well in your Inbound Marketing Planning. Use this tool to further promote your blog and redirect your followers to landing pages where they can be converted into leads.

6. Accelerate your content

2018 will be a year where we will see competition in the online environment grow greatly. There are more and more brands wanting to talk to an audience that is not increasing that much. That’s why you need to pay attention to your Inbound Marketing content, so it does not get lost in the middle of everything posted on the network. Reassess your main channels, keep clear goals, combine content marketing with space purchase, and be sure to generate new leads from what’s published.

Create good content and make it look so the rest will happen more easily. Knowing who your audience is where content marketing comes into play. Using a proper language and relevant information for the niche that your company operates or product that sells.  Remember that in addition to the website and social networking, blogging is an important tool in creating content.

7. Automate your purchasing process

The time was when e-commerce was a niche channel when many were still afraid of this type of purchase. In 2018, your client wants to be able to buy at the time that is most convenient and with little or no human contact. Invest in modern websites and buying formats that join social networks, promoting a faster and more attractive purchase interaction.

Conclusion

The great difference of Inbound Marketing is that it sees people as they are and seeks to understand what they need. So, the goal is to reach them the best way and attract them to your company. It works exactly in the audience that your business wants to reach for the results to be effective and long-lasting. It’s marketing that aims to delight people. So, you can bring the right customers to your business only progress. So, it’s never too late to invest in Inbound Marketing. Of course, it is much easier to keep a client than to acquire new ones. It is therefore highly recommended that your company continue to send relevant content to those who have already made a purchase. These will therefore be qualified leads, and are much more apt to close a deal. Knowing the right time to make the offer is a big advantage and can be the difference between buying and quitting.

Author Bio

Sarah Feldman is an experienced Digital Marketer at Digital Express a Digital Agency in Dubai. She loves to write about latest Internet Marketing trends, news, and tips.

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Digital Marketing

Why Social Media Marketing is Important for Your Business?

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Do you wonder why people doing business have started being active on various social media platforms?

Well, the answer would be because in 2018 trends say that a person on an average spends more than 1 hour of their time on various social media platforms. But what is social media? – Social Media is a platform where you interact with people all around the world irrespective of your geographical barriers or cultural barriers. Social media is now not all about wasting time. People are making money out of social media.

There are many platforms, some of which are discussed below –

Facebook

Facebook is a social media platform which was started by Mark Zuckerberg. It would be a weird fact that if Facebook would have been a country then it would be the 3rd largest country in the world and it’s a fact. Facebook allows the user to make accounts above the age of 13. You can post updates via photos, posts, etc. It helps to connect with friends all over the world as well as it helps in making friends. This is the reason why Facebook is important for your business. It helps in targeting new customers via advertisements or you can go the organic way. Facebook has data about your buying behaviour as well as your marital status, etc. This helps businesses to target customers according to the specific product. These advertisements are way cheaper than offline advertisements and attract only potential customers for the business via the filter options. If you are running a business and you are still not promoting that on Facebook then I would suggest you to make an account of your business at first and start socializing.

Twitter

Twitter is a medium in which many big E-Commerce giants use to get in contact with their customers. Many a time you must have seen that people complaining about products or service related to E-Commerce giants, and you see the mentioned company replying to them from their official page. Official pages are those which are verified by Twitter and have a blue tick mark against their name. Twitter has the highest number of active users. If you are a brand and looking to create brand awareness then twitter is a platform which helps create the brand reputation as well as increase brand awareness.

Instagram

Instagram is a platform which is connected to Facebook. It is also a social networking site and also has an app like others. People share photos and videos via their accounts. Instagram has a large base among the young generation. If your products cater to the need of the youth this is a platform to target customers. Connect to various bloggers who have a high fan base and get business via them.

There are much more things in Social Media Marketing as well as Social Media Optimization. Being in the Digital Marketing field, I have inherited a number of techniques for various online marketing tips and tricks. I am a trainee of #1 Digital Marketing Institute in Delhi and this institute has been a boon to my online career. I would suggest business owners to learn about digital marketing because in today’s world if you aren’t online you aren’t alive. Be the first mover among your competitors and take all the lead.

Use your social media traffic and drive them to your website. Remember to post good info graphical images so that they can attract impressions which will turn into a click.

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How Digital Marketing Will Change Future of Marketing

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Digital Marketing

Marketing is mutating at such a dizzying pace that those who do not adapt are going to be left far behind. Consider some of the digital marketing trends that are shaping the future of marketing. The Internet of things and mobile technologies will play a decisive role in the larger scheme of marketing that will include artificial intelligence, block chain technologies and predictive analysis among others. Radio, print and TV will play increasingly diminishing roles while social media, web, mobile and email are expected to dominate. Digital marketing 4.0 is the new label.

Digital marketing 4

Moving away and beyond from the traditional methods of email, ads, social media, blogs and websites, this trend is more focused on inbound and outbound marketing melding fluently into a single channel and sharing becomes more interactive and spontaneous. Omni-channel is the way forward in the future, powered by big data analytics, artificial intelligence and machine learning. Customer behaviors in future and their leaning towards some specific channels will mean marketers will introduce digital strategies for better engagement in their preferred channel. Content is king evolves into video content is king and people incline towards the audio-visual, not only for passive experiences but for active things like searches and finding information. Video says it so much better than dry text. We will see confluences in some areas such as blending various channels of communication, and divergence such as specifically targeting a technology like Geo-targeting.

Voice and AI

For voice to work with any degree of accuracy it requires a measure of implementation of artificial intelligence and its subset machine learning. This is now possible and Amazon’s echo, Apple’s siri and Google Assistant pave the way for voice to become widespread in use for searches. This means marketers must gear up to employ developers who can integrate AI and the capability of being found on voice searches.

Augmented reality

Augmented reality is not just for gaming. It is making inroads into retail and marketing. People can make better informed purchase decisions when they have sites employing augmented reality. Combined with AI and voice, it makes life easier for shoppers but tougher for marketers who must evolve technologies to match future use patterns.

The 4Es

Marketing used to be based on product, price, place and promotion. It still works. However, the 4Es are gaining in importance and will do in the time to come. Consumes are better aware, better informed and expect more. Therefore, the limelight in digital marketing for future is likely to be on engagement, experience, emotion and exclusivity. Branding and marketing will focus more on the emotive experience a product offers.

One to one

Marketing is usually the broadcast type. A campaign targets specific groups of people and hopes for success. Future marketing will make more use of gathering as much information about a person as possible through his buying pattern, his search patterns and the way he uses his mobile and marketers will use this data to deliver a personalized, one to one message. Customers feel flattered when they receive a personalized message. A prospect is that branding could diminish in value as people look for products that deliver experiences that match their expectations and desires. Younger generation does not trust brands and hyped marketing will not have the desired impact. Messages need to resonate with younger generation leading to a new tack in digital marketing techniques. They like music and using more music is likely to be more successful. One way could be by repackaging the old strategy of presenting a problem, getting them all worked up and then providing a solution. Personalizing this makes it more effective in getting individuals to act.

Social as listening post

Social channels are touted as fine tools for digital marketing but, in time, these could possibly become listening posts to sense mood of people and tailor personalized marketing campaigns. Apart from engaging new customers, the shift will be towards retaining existing customers who, after all, can be the best brand ambassadors on social channels.

Analytics in real time

Analysis of historical data gives way to analysis in real time to know current and emerging preferences and create products or services that meet such demands. This means big data will play a greater role as will Internet of things.

Digital marketers will need different skills

Anyone who engages in digital marketing needs to have the basic marketing skills and knowledge. However, they must also possess some measure of IT skills such as analytics of data, design software, HTML and others, including basic understanding of artificial intelligence and machine learning.

SEO will exist as it does and change to adapt more of marketing technologies in a broader perspective rather than focusing only on SEO elements. Engaging a digital marketing company capable of future tech today guarantees you success for tomorrow.

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Digital Marketing

Is Your Search Engine Optimization Company Right for You?

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Search Engine Optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don’t have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn’t mean you should just hire the first company you come across. It’s also important to know what you’re looking for in an SEO company so you can be sure to choose the right one.

What should you be checking for in a great search engine optimization company? Let’s take a look.

1. Experience

There’s nothing saying those that are new to SEO won’t be good at it, but this is your business we’re talking about here. That means you’re probably going to want the best you can hire at organic search engine optimization. Even if the company is new, as long as those running it has the experience necessary, you will benefit. Having several years of SEO under one’s belt makes it far easier to spot problems when examining a website that isn’t bringing in the anticipated traffic.

2. Interest in New Techniques

No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization company will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.

3. Great Results

No one can guarantee specific ranking results because this depends on any number of things, but you can certainly look at what the company has previously accomplished. Seeing the results that previous clients have had is a good way to decide if you are going to be able to work with the company and what you should expect in terms of successful search engine rankings.

4. Playing By The Rules

There are plenty of techniques for getting fast rankings but many of these are actually blackhat or forbidden techniques. If you’re found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don’t want to sign up with a company that uses this type of optimization. It’s not a good long-term solution and will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long-lasting results.

5. Great communication.

Unfortunately, not everyone is good at communicating and customer service. Find a search engine optimization company that will keep you in the loop as to what they are doing and you’ll be far better off. It really helps to know what is happening and what the plan is to improve your website rankings . . . without having to try multiple times to communicate with the company. Look for a company that is happy to answer your questions, as well, since you should know what is happening in your business, even if you aren’t very familiar with SEO.

Search engine optimization is vital if you want to beat out your online competition. You need the search engines to pay attention to your website and if you don’t have the time to figure out everything yourself and implement it, then hiring an SEO company is a good way to go. An organic search engine optimization company will be able to help you find the best keywords for your business and then implement everything into your website.

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