Connect with us

Digital Marketing

Best 5 Tools that Will Help in Keyword Research

Published

on

Best 5 Keyword Research-Tool 2018

Competitor based Keyword research is considered to be more effective than the industry-based option. At the end of the day what could be more profitable than using something that is already working for someone?

Digital Marketing Companies offer a wide range of services. It is your task to chose one efficiently. However, Digital Marketing is not rocket science and it can be handled by you too. The following tools are recommended for startups who are eager to build up their base. In case you are unable to handle things on your own, spend some time on the net to pick up one digital marketing agency from the wide range of available in the market.

#1.    Google Keyword Planner:

This is the best place to begin keyword research. This was initially curated for advertising, but you can use it for searching organic keywords by customizing your results for one of your competitors. Put the name of your product or service, competitor’s landing page, and product category.  With Keyword Planner, you can:

  • Search for new keyword and ad group ideas
  • Get search volume for a list of keywords or group them into ad groups
  • Get traffic forecasts for a list of keywords
  • Multiply keyword lists to get new keyword ideas

 

#2.    KW Finder

This long tail keyword research tool has a great interface. It gives you the detailed trends, search volume, CPC and level of difficulty in results. In case you click on an individual keyword a second pane pops up, a second pane pops up showing the difficulty level and the current Google Search Results.

This one will give you a clear picture of which domains are targeting the keyword, the page’s backlinks, social shares and traffic. These added dimensions of the keyword can be relevant, especially while integrating SEO with content marketing.

#3.    Moz’s Keyword Explorer

This one is a tool by Moz that helps you to do a thorough keyword research. You can evaluate a number of factors with its help. All you need to do is enter the phrase and select the country.  The important pointers include:

  • Monthly Volume: Helps you to understand how often the phrase you have entered has been searched for on Google each month
  • Difficulty: This one gives you a score from 0(easy) to 100(difficult), that will give you an idea about how difficult is it to rank higher than the present competitors on the first page of Search Results
  • Organic CTR: Relative CTR of the organic results on a SERP
  • Priority: A combination of all keyword metrics that will aid you to prioritize and take a decision

 

#4.    Keyword Tool

This is a great starter for mining the data. This one uses Google Autocomplete data to prepare its database for long tail keyword suggestions.
It will help you to trace out lucrative long-tail keywords. Go for the Pro Version in order to view search volume, CPC on AdWords and competition. You can even export the results to CSV. Get the long-tail keywords for YouTube, Bing, Amazon and App store too.

 

#5.    SEMRush

It is a great tool for keyword research that offers a host of features.

  • SEO and PPC Research
  • Related Keywords and Phrase Matches
  • Research Long-Tail Keywords
  • Keywords Research Capabilities in 16 languages
  • Competitive Edge

 

Advertisement
Comments

Digital Marketing

How to Increase Website Traffic Without Writing New Posts?

Published

on

Digital Marketing

To increase your website traffic you need to post more content, right?

Wrong! You don’t have to always churn out new contents to boost your website traffic. You can also get more visitors to your websites by using few incredible strategies which don’t require new content.

If you are searching for ways to increase your website traffic without publishing new posts, this article is for you where I’m going to discuss few simple traffic generation ways to get more visitors.

Tips to Increase Website Traffic without Posting New Content

Breathe Life Into Your Old Blog Posts

The simplest way to increase your website traffic is to improve your old blog posts. Optimize your old blog posts and pages if you haven’t properly optimized it before. Make sure each of your posts has a specific keyword to target for.

The only way to increase your overall SEO traffic is to improve your on-page SEO. That can be only done by performing a proper keyword research. So if you haven’t properly done with on-page SEO on your old blog posts, make sure to focus at least one keyword and use it in the headline, meta description and body to rank well in search engines.

Here are few pro tips to improve your old blog posts to increase website traffic without producing new content.

Tweak your Headlines. If a post doesn’t have a compelling title, tweak it and make it better.

Add more Information. By adding more value to the old blog posts, you can certainly improve the quality of your website content. Add the updated information on latest trends and also link to quality sites for more reference.

Include call to Actions. when updating your old posts. Ask your readers to either share your posts or leave a comment. This way you’ll increase your user engagement.

Note: Don’t EVER change your URL’s while updating your old blog posts or pages. It will result in 404 error pages and Google can penalize you for having 404 error pages. Change your headlines but not URL’s.

Tweet your Published Posts with a Twist

Tweak your headlines while tweeting your old blog posts instead of sharing with the default titles to increase your click through rates (CTR) and attract more people to click on your tweets.

The best way to increase your website traffic is through social media sites. Twitter is undoubtedly the best social media platform for bloggers who want to increase their website traffic. By tweeting your best stuff at regular intervals, you can attract a lot of new visitors to your sites.

You can use tools like BufferApp for scheduling posts in advance and you can actually see the analytics like how many clicks your tweets have generated and a number of retweets using this app.

Pro Tip: You can use a handy WordPress plugin called “Tweet Old Blog Posts”. It’s free and a powerful plugin that helps you tweet your old blog posts. The best thing about the plugin is you can actually schedule your posts for a specific time. You can tweet your old blog posts every 4 hours a day or whatever time intervals you like to bring more traffic to your websites.

Re-purpose your Content to Increase Website Traffic

What’s the use of publishing new posts without getting more online visibility? The simplest way to increase your articles visibility is to promote more. The more people you reach, the more traffic you can generate to your websites.

By repurposing your content, you can reach thousands of new visitors to your sites. The best thing is, you don’t have to brainstorm for this, just repurpose the posts that are valuable.

Repurposing your content also takes less time to research and gives you more traffic. Here are 3 of the best ways to repurpose your content.

Videos: Videos are really popular and most people would prefer watching videos over reading content. So if you have any detailed article that’s really valuable, convert it into a video to reach a wider audience. You can either create a self-made video explaining your content or use tools to animate your stuff.

Infographics: Infographics are very easy to digest. Even if you’ve lots of content, you can merge it into one infographic to receive lots of attention. Moreover, infographics attract a lot of links and shares.

PDF files: One of the easiest ways to repurpose your existing content is to convert into PDF files and upload them into popular sites to freely download your stuff. And also use a call to actions like sharing or subscribing to your blog within your PDF files to increase your conversion rates.

Improve Your Website’s Overall SEO Structure

The best way to increase your website traffic is to improve your SEO structure. The better your SEO structure, the more visitors you can drive from search engines to your websites.

Most beginners don’t focus on their SEO structure at all and because of this reason, they lack organic traffic no matter how hard they work.

Conduct an SEO audit to make sure your website is doing well in search engine results. Make sure your URL structure is properly optimized, check your website loading speed and make your site mobile friendly.

Use better SEO plugins like WordPress SEO by Yoast to improve on-page optimization of your websites. Also make sure to get Google site links to improve your website’s overall click through rates (CTR), conversion rates and increase your brand’s awareness.

Final thoughts on how to increase website traffic without publishing new content, To sum up, your website traffic totally depends on how you promote your content. Promotion is the key to get more traffic, leads and sales to any website.

In fact, without proper promotion, no matter how great content you have, it won’t attract more social shares, links and traffic. So make sure to use the above ways to reach out more people without posting new content.

Do you have any more tips to increase website traffic without writing new content? Please share your thoughts in the comments and share this post with others if you find it useful.

Conclusion:

Manish Agrawal is a full-time blogger and Founder of Ebizner Digital Marketing Company in Vadodara. In this Article, I have shared complete information how to get big traffic using Old Posts with multiple styles. I hope you like this Article.

Continue Reading

Digital Marketing

Does Traditional Marketing Have a Smooth Run in Future?

Published

on

By

Digital Marketing vs Traditional Marketing

Imagine you are in the year 2005, spending a peaceful Sunday, and all of a sudden, someone rings your bell. You walk out to open the door and see a man, dressed up exceptionally formally for a Sunday, with an airbag strapped across his chest.

As you proceed to converse, the man asks you if you’d be interested to buy a set of encyclopaedias worth INR 2000, and carries on to explain why exactly you need to adorn your bookshelf with encyclopaedias. After hearing the entire thing out, you decide buying encyclopaedias doesn’t fit your budget, much like Joey, and you send off the salesman.

Fast forward to 2018, you’re browsing through Facebook, and you find a link to a website, that’s selling a set of encyclopaedias at 50% off, at “just” INR 3999. So you think, “Wow! That’s an amazing deal! I might as well shell out my cash for this! Plus, that really cool kid from college also shared about this exact same encyclopaedia deal on his Facebook page. So, it’s decided, I’m going to buy those encyclopaedias!

Digital Marketing- 1
Traditional Marketing- 0

When you hear the words “Traditional Marketing”, your mind immediately pictures all those direct mails, referrals, print ads, hoardings, radio ads, and so on.

These marketing techniques still exist, but gradually, eventually, they are being overshadowed by digital marketing trends, which have definitely been taking the marketing world by storm. But, is traditional marketing really going to be dead in the future?

 

What Benefits Does Traditional Marketing Provide?

With the advent of digital marketing, many marketers would think twice before considering traditional marketing as any sort of benefit. But trust me, there are still many things that traditional marketing is capable of doing.

Local Audiences are Easily Convinced: Let’s say you own a bakery, and you bake some really delicious cakes. To let more people in your locality know about your bakery, you start sending out flyers to each house.

While it is possible that some people might not check your flyer, but there are also people who might see your flyer and think of giving out bakery a try. That way, the next time someone in your area has a birthday party, they would remember your bakery and get a cake from you. And since you already bake great stuff, the word-of-mouth for your bakery gets bigger and better in your area.

Some People are More Familiar With It: While the majority of the people are marching towards a more or less digitalised life, there are people who are still accustomed to traditional marketing, for instance, old people, people without access to the Internet, etc. For such people, traditional marketing is more familiar and is easier for them to use. When they come across a radio ad or a flyer, they know it is promoting something, and take the corresponding action based on their needs.

Offers Better Personal Interaction: It’s true that digital marketing offers personalization and customization up to a great extent. But eventually, at the end of the day, it’s digital. Virtual, if you will. Traditional marketing, on the other hand, is greatly personalized. It offers more chances of personal interaction and better comprehension about something, as compared to digital marketing.

Word of Mouth Still Rules: 8 out of 10 people would prefer to buy something that has been recommended by a family member or a friend, as compared to an influencer. This is because, when someone who has bought something recommends you personally to try it out as well, there’s an increased trust and credibility, which possibly cannot be conceived when an internet influencer advertises the product or the service.

But then, digital marketing has already been taking over for quite some while now, and it is what most companies are taking up. So does that really mean that in the long run, traditional marketing would no longer exist? Well, for one thing, traditional marketing isn’t being dead, it’s just changing and giving way to newer things. So, how exactly is traditional marketing travelling the road to Oblivion?

A. The Cost Involved is Pretty Much on the Higher Side: Let’s say you are trying to advertise a new shoe line that your brand has launched. Now, if you choose to advertise on a digital media, say, social networking websites, you probably only need to spend a few thousand bucks to get your campaign running for as much time as you want.

However, if you are planning to advertise it via a traditional marketing technique, like a boarding, or a newspaper, then the cash converts from thousands to lacs, which is a onetime investment for a stipulated time.

B. Over the Years, the Profit Rate Has Declined: Sure, there was a time when traditional marketing was the only sought-after method work on the statistics to generate leads. But that gradually started fading when digital marketing walked in with its bigger and better profitable results.

While traditional marketing is still running well and good, the profits and the lead generations have considerably reduced. On the other hand, digital marketing, irrespective of the money invested, gives more ROI.

C. Well, Keywords Matter: If you own an apparel store, and you are advertising it on a newspaper, you can use only a particular set of words in your advertisement, for instance, “We have the best dresses in the city!” But, what if someone wants to know if a particular piece of cloth is available or not? Of course, they can call and ask. But that’s time-taking.

However, if you advertise your store via your website, it gets easier for people, as well as you, to talk about your brand. There are 10 different people, with 10 different queries. You obviously can’t answer all the queries n a newspaper or a billboard. But, with digital marketing, where you can opt for any possible keyword that is relevant for your website, you can easily get more audience attention, something which is less when it comes to traditional advertisement.

Now, traditional marketing has definitely been going through a lot of fluctuations and changes. However, that is not to say that traditional marketing is going to be completely dead in the forthcoming times. In fact, traditional and digital marketing methods rather go hand in hand.

Author Bio: An Electronics and Electrical Engineering graduate, Sonal found her passion in Digital Marketing. Deeply passionate about photography, novels and music, she has a keen and sharp eye for details, something which she says helped her pursue Digital Marketing.

Continue Reading

Digital Marketing

Generate Leads: 7 Inbound Marketing Tips

Published

on

By

7 Inbound Marketing Tips

Great trend and novelty of the segment, Inbound Marketing consists of a planning created according to the current market situation. It takes into account the autonomy of people and the use of new technologies. It is a form of advertising in which a company is promoted through various forms of content marketing. Some examples are blogs, social networking posts, videos, etc. It is one of the forms of content marketing. It is based on the idea of sharing and creating quality content targeted to an audience by using content marketing tactics. This content customization acts as a magnet that attracts potential leads (potential future customers) and customers when they are looking for products or services.

Inbound Marketing is one of the most effective digital strategies today. In it, techniques of approach and relationship with the consumer are used before making an offer. However, there is no point in using it without adhering to the correct practices. In this article, you will learn the best Inbound Marketing tips for generating leads and customer loyalty. Check out!

1. Create a person

It is extremely important to know who your target audience is, as it is they who will guide your entire strategy. This persona is who will talk to your audience making them identify with your product.  Some companies have decided to give a face and name to this persona, but this is not necessarily a rule. The important thing is that knowing who your business is going to talk about is knowing who and when your business will sell.

2. Invest in Relationship

A good relationship requires: attention, care, and if need help. And that’s exactly how your business will relate to your target audience. Try to be as attentive as possible, answer questions on social networks, respond to comments from your blog, promote and participate in discussions. If there are criticisms about your company, be polite and try to circumvent the situation in the best way possible.

3. Register your customers

The registration form is a powerful inbound marketing tool to get new customers, consolidate sales and bring customers who have already made a sale or enjoyed your service before. A legal tip is to use a “call-to-action” such as: “Were you interested? Learn more here.” Another way to encourage registration is by offering free materials with more information, e-books or a free sample of the product or service that your company offers stirring up the curiosity of who is accessing your site is a great way to get data from your customers.

4. Invest in video

One of the basic principles of Inbound Marketing is to deliver relevant content to your customers and followers. For content to be relevant, it needs to be in accordance with the point of view of who consumes it. Therefore, it is up to the marketer to understand what the consumer wants to consume and then deliver what is expected. If you have something that a good part of the consumers will want to consume in 2018 are videos.

The trend of the video has been consolidating gradually. It began in the last decade with Youtube. A few years later, with the advancement of broadband internet, Vine and Snapchat popularized the dissemination of video content. Now with Facebook and Instagram investing heavily in that format, there’s nowhere to escape. Diversify your content, especially within social networks, and focus on communicating through the video to improve your relationship and generate more leads.

5. Live social networks

Nowadays, your client lives in the real world and in the digital world, especially within social networks. It is within these digital platforms that people promote much of their interactions with their friends, family, acquaintances and even strangers, as well as being where the best brands can connect to them. If you want your brand “bombe” in 2018, be sure to structure your social presence well in your Inbound Marketing Planning. Use this tool to further promote your blog and redirect your followers to landing pages where they can be converted into leads.

6. Accelerate your content

2018 will be a year where we will see competition in the online environment grow greatly. There are more and more brands wanting to talk to an audience that is not increasing that much. That’s why you need to pay attention to your Inbound Marketing content, so it does not get lost in the middle of everything posted on the network. Reassess your main channels, keep clear goals, combine content marketing with space purchase, and be sure to generate new leads from what’s published.

Create good content and make it look so the rest will happen more easily. Knowing who your audience is where content marketing comes into play. Using a proper language and relevant information for the niche that your company operates or product that sells.  Remember that in addition to the website and social networking, blogging is an important tool in creating content.

7. Automate your purchasing process

The time was when e-commerce was a niche channel when many were still afraid of this type of purchase. In 2018, your client wants to be able to buy at the time that is most convenient and with little or no human contact. Invest in modern websites and buying formats that join social networks, promoting a faster and more attractive purchase interaction.

Conclusion

The great difference of Inbound Marketing is that it sees people as they are and seeks to understand what they need. So, the goal is to reach them the best way and attract them to your company. It works exactly in the audience that your business wants to reach for the results to be effective and long-lasting. It’s marketing that aims to delight people. So, you can bring the right customers to your business only progress. So, it’s never too late to invest in Inbound Marketing. Of course, it is much easier to keep a client than to acquire new ones. It is therefore highly recommended that your company continue to send relevant content to those who have already made a purchase. These will therefore be qualified leads, and are much more apt to close a deal. Knowing the right time to make the offer is a big advantage and can be the difference between buying and quitting.

Author Bio

Sarah Feldman is an experienced Digital Marketer at Digital Express a Digital Agency in Dubai. She loves to write about latest Internet Marketing trends, news, and tips.

Continue Reading

Trending