Competitor based Keyword research is considered to be more effective than the industry-based option. At the end of the day what could be more profitable than using something that is already working for someone?
Digital Marketing Companies offer a wide range of services. It is your task to chose one efficiently. However, Digital Marketing is not rocket science and it can be handled by you too. The following tools are recommended for startups who are eager to build up their base. In case you are unable to handle things on your own, spend some time on the net to pick up one digital marketing agency from the wide range of available in the market.
#1. Google Keyword Planner:
This is the best place to begin keyword research. This was initially curated for advertising, but you can use it for searching organic keywords by customizing your results for one of your competitors. Put the name of your product or service, competitor’s landing page, and product category. With Keyword Planner, you can:
- Search for new keyword and ad group ideas
- Get search volume for a list of keywords or group them into ad groups
- Get traffic forecasts for a list of keywords
- Multiply keyword lists to get new keyword ideas
#2. KW Finder
This long tail keyword research tool has a great interface. It gives you the detailed trends, search volume, CPC and level of difficulty in results. In case you click on an individual keyword a second pane pops up, a second pane pops up showing the difficulty level and the current Google Search Results.
This one will give you a clear picture of which domains are targeting the keyword, the page’s backlinks, social shares and traffic. These added dimensions of the keyword can be relevant, especially while integrating SEO with content marketing.
#3. Moz’s Keyword Explorer
This one is a tool by Moz that helps you to do a thorough keyword research. You can evaluate a number of factors with its help. All you need to do is enter the phrase and select the country. The important pointers include:
- Monthly Volume: Helps you to understand how often the phrase you have entered has been searched for on Google each month
- Difficulty: This one gives you a score from 0(easy) to 100(difficult), that will give you an idea about how difficult is it to rank higher than the present competitors on the first page of Search Results
- Organic CTR: Relative CTR of the organic results on a SERP
- Priority: A combination of all keyword metrics that will aid you to prioritize and take a decision
#4. Keyword Tool
This is a great starter for mining the data. This one uses Google Autocomplete data to prepare its database for long tail keyword suggestions.
It will help you to trace out lucrative long-tail keywords. Go for the Pro Version in order to view search volume, CPC on AdWords and competition. You can even export the results to CSV. Get the long-tail keywords for YouTube, Bing, Amazon and App store too.
It is a great tool for keyword research that offers a host of features.
- SEO and PPC Research
- Related Keywords and Phrase Matches
- Research Long-Tail Keywords
- Keywords Research Capabilities in 16 languages
- Competitive Edge
Why Social Media Marketing is Important for Your Business?
Do you wonder why people doing business have started being active on various social media platforms?
Well, the answer would be because in 2018 trends say that a person on an average spends more than 1 hour of their time on various social media platforms. But what is social media? – Social Media is a platform where you interact with people all around the world irrespective of your geographical barriers or cultural barriers. Social media is now not all about wasting time. People are making money out of social media.
There are many platforms, some of which are discussed below –
Facebook is a social media platform which was started by Mark Zuckerberg. It would be a weird fact that if Facebook would have been a country then it would be the 3rd largest country in the world and it’s a fact. Facebook allows the user to make accounts above the age of 13. You can post updates via photos, posts, etc. It helps to connect with friends all over the world as well as it helps in making friends. This is the reason why Facebook is important for your business. It helps in targeting new customers via advertisements or you can go the organic way. Facebook has data about your buying behaviour as well as your marital status, etc. This helps businesses to target customers according to the specific product. These advertisements are way cheaper than offline advertisements and attract only potential customers for the business via the filter options. If you are running a business and you are still not promoting that on Facebook then I would suggest you to make an account of your business at first and start socializing.
Twitter is a medium in which many big E-Commerce giants use to get in contact with their customers. Many a time you must have seen that people complaining about products or service related to E-Commerce giants, and you see the mentioned company replying to them from their official page. Official pages are those which are verified by Twitter and have a blue tick mark against their name. Twitter has the highest number of active users. If you are a brand and looking to create brand awareness then twitter is a platform which helps create the brand reputation as well as increase brand awareness.
Instagram is a platform which is connected to Facebook. It is also a social networking site and also has an app like others. People share photos and videos via their accounts. Instagram has a large base among the young generation. If your products cater to the need of the youth this is a platform to target customers. Connect to various bloggers who have a high fan base and get business via them.
There are much more things in Social Media Marketing as well as Social Media Optimization. Being in the Digital Marketing field, I have inherited a number of techniques for various online marketing tips and tricks. I am a trainee of #1 Digital Marketing Institute in Delhi and this institute has been a boon to my online career. I would suggest business owners to learn about digital marketing because in today’s world if you aren’t online you aren’t alive. Be the first mover among your competitors and take all the lead.
Use your social media traffic and drive them to your website. Remember to post good info graphical images so that they can attract impressions which will turn into a click.
How Digital Marketing Will Change Future of Marketing
Marketing is mutating at such a dizzying pace that those who do not adapt are going to be left far behind. Consider some of the digital marketing trends that are shaping the future of marketing. The Internet of things and mobile technologies will play a decisive role in the larger scheme of marketing that will include artificial intelligence, block chain technologies and predictive analysis among others. Radio, print and TV will play increasingly diminishing roles while social media, web, mobile and email are expected to dominate. Digital marketing 4.0 is the new label.
Moving away and beyond from the traditional methods of email, ads, social media, blogs and websites, this trend is more focused on inbound and outbound marketing melding fluently into a single channel and sharing becomes more interactive and spontaneous. Omni-channel is the way forward in the future, powered by big data analytics, artificial intelligence and machine learning. Customer behaviors in future and their leaning towards some specific channels will mean marketers will introduce digital strategies for better engagement in their preferred channel. Content is king evolves into video content is king and people incline towards the audio-visual, not only for passive experiences but for active things like searches and finding information. Video says it so much better than dry text. We will see confluences in some areas such as blending various channels of communication, and divergence such as specifically targeting a technology like Geo-targeting.
Voice and AI
For voice to work with any degree of accuracy it requires a measure of implementation of artificial intelligence and its subset machine learning. This is now possible and Amazon’s echo, Apple’s siri and Google Assistant pave the way for voice to become widespread in use for searches. This means marketers must gear up to employ developers who can integrate AI and the capability of being found on voice searches.
Augmented reality is not just for gaming. It is making inroads into retail and marketing. People can make better informed purchase decisions when they have sites employing augmented reality. Combined with AI and voice, it makes life easier for shoppers but tougher for marketers who must evolve technologies to match future use patterns.
Marketing used to be based on product, price, place and promotion. It still works. However, the 4Es are gaining in importance and will do in the time to come. Consumes are better aware, better informed and expect more. Therefore, the limelight in digital marketing for future is likely to be on engagement, experience, emotion and exclusivity. Branding and marketing will focus more on the emotive experience a product offers.
One to one
Marketing is usually the broadcast type. A campaign targets specific groups of people and hopes for success. Future marketing will make more use of gathering as much information about a person as possible through his buying pattern, his search patterns and the way he uses his mobile and marketers will use this data to deliver a personalized, one to one message. Customers feel flattered when they receive a personalized message. A prospect is that branding could diminish in value as people look for products that deliver experiences that match their expectations and desires. Younger generation does not trust brands and hyped marketing will not have the desired impact. Messages need to resonate with younger generation leading to a new tack in digital marketing techniques. They like music and using more music is likely to be more successful. One way could be by repackaging the old strategy of presenting a problem, getting them all worked up and then providing a solution. Personalizing this makes it more effective in getting individuals to act.
Social as listening post
Social channels are touted as fine tools for digital marketing but, in time, these could possibly become listening posts to sense mood of people and tailor personalized marketing campaigns. Apart from engaging new customers, the shift will be towards retaining existing customers who, after all, can be the best brand ambassadors on social channels.
Analytics in real time
Analysis of historical data gives way to analysis in real time to know current and emerging preferences and create products or services that meet such demands. This means big data will play a greater role as will Internet of things.
Digital marketers will need different skills
Anyone who engages in digital marketing needs to have the basic marketing skills and knowledge. However, they must also possess some measure of IT skills such as analytics of data, design software, HTML and others, including basic understanding of artificial intelligence and machine learning.
SEO will exist as it does and change to adapt more of marketing technologies in a broader perspective rather than focusing only on SEO elements. Engaging a digital marketing company capable of future tech today guarantees you success for tomorrow.
Is Your Search Engine Optimization Company Right for You?
Search Engine Optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don’t have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn’t mean you should just hire the first company you come across. It’s also important to know what you’re looking for in an SEO company so you can be sure to choose the right one.
What should you be checking for in a great search engine optimization company? Let’s take a look.
There’s nothing saying those that are new to SEO won’t be good at it, but this is your business we’re talking about here. That means you’re probably going to want the best you can hire at organic search engine optimization. Even if the company is new, as long as those running it has the experience necessary, you will benefit. Having several years of SEO under one’s belt makes it far easier to spot problems when examining a website that isn’t bringing in the anticipated traffic.
2. Interest in New Techniques
No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization company will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.
3. Great Results
No one can guarantee specific ranking results because this depends on any number of things, but you can certainly look at what the company has previously accomplished. Seeing the results that previous clients have had is a good way to decide if you are going to be able to work with the company and what you should expect in terms of successful search engine rankings.
4. Playing By The Rules
There are plenty of techniques for getting fast rankings but many of these are actually blackhat or forbidden techniques. If you’re found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don’t want to sign up with a company that uses this type of optimization. It’s not a good long-term solution and will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long-lasting results.
5. Great communication.
Unfortunately, not everyone is good at communicating and customer service. Find a search engine optimization company that will keep you in the loop as to what they are doing and you’ll be far better off. It really helps to know what is happening and what the plan is to improve your website rankings . . . without having to try multiple times to communicate with the company. Look for a company that is happy to answer your questions, as well, since you should know what is happening in your business, even if you aren’t very familiar with SEO.
Search engine optimization is vital if you want to beat out your online competition. You need the search engines to pay attention to your website and if you don’t have the time to figure out everything yourself and implement it, then hiring an SEO company is a good way to go. An organic search engine optimization company will be able to help you find the best keywords for your business and then implement everything into your website.
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