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America’s Problem With Opioids



The human cost of prescription painkiller addiction and overdose

Like it or not, America has a pretty serious issue with Opioid abuse. So much so that it is costing an average of 115 lives on a daily basis, according to the Centers for Disease Control (CDC). If that doesn’t horrify you on a personal level, then maybe the cost of this abuse will. Between healthcare costs, rehabilitation lost jobs and legal fees, the aforementioned CDC estimates that opioid abuse costs around $78.5 billion per year… that’s $78.5 billion that could otherwise have been used for education or public services.

The Problem Affects Everyone

Opioid abuse can affect anyone. Statistics, according to the CDC, say that up to 29% of the people prescribed these drugs (usually for chronic pain) will end up abusing them in one way or another.

The problem is prominent, and the figures are terrifying. In Arizona alone, according to AZ Family, there were 790 deaths between 2016 and 2017… a 74% rise since 2012. Shockingly, this is not so far away from the national average, which has seen a 30% rise overall in the 2016/17.

What is Chronic Pain?

So if many of these people are prescribed drugs for chronic pain, what exactly is a chronic pain?
A chronic pain condition is where a pain persists beyond the normal healing time of around three months. If pain persists longer than three months, there may be an underlying cause or health issue that needs to be addressed.

Many people who are prescribed opioids are patients with have non-cancer diagnoses, and that these patients tend to have chronic pain conditions such as musculoskeletal and connective tissue disorders, like lower back pain.

The ‘crisis’ consists of a mix of illicit drugs and legal drugs

When you read statistics, such as those quoted in articles like this, about the opioid crisis, you may be lead to think the problem is illicit drugs such as heroin. While heroin abuse and overdose is certainly a problem, the statistics reveal that almost just as much damage is done from prescription painkillers.

Yes, that’s right. Most of the abuse, overdose, and accidental death comes from legally prescribed opioids such as pain medications and other ‘over the counter’ pills.

Here is what we know (from CDC):

  • Sales of prescription opioids in America, between 1999 and 2014, increased almost x4 times.
  • Almost 50% of all opioid overdose deaths in 2016 involved legal opioids – prescription medications.
  • Regarding illicit drugs, in 2015 annual overdose deaths from heroin outstripped deaths from car accidents and guns combined.

According to Australia’s Annual Overdose Report 2016, released by The Penington Institute, it is stated that prescription medications were responsible for 69% of drug-related deaths compared with 31% for illicit drugs. Australia is also in the midst of a serious opioid epidemic, compared to that in the U.S.

The problem is both legal and illegal opioids – the addiction and overdose nightmare remains the same, irrespective of the legality of the supply.

A history of over prescription

This whole problem kicked off in the nineties when big pharmaceutical companies promoted their painkillers as is not addictive. There was an incorrect assumption made that risk of addiction was low.

It worsened from there, with patients suffering from chronic pain believing there was no harm in popping a pill every time they had the faintest hint of a headache.

Worse, they would share their painkillers with other people who were suffering either from a chronic condition of their own – or who just had a pain somewhere that day… Thus, the epidemic was born, and we are still dealing with the aftermath to this day.

A new approach is needed

Nowadays the CDC advises that Doctors limit their prescriptions for opioid medication, and there are other options available. The CDC also recommends that Doctors ask their patients open questions about their pain that cannot be answered with a simple yes or no. This aims to encourage patients to open up and talk about their condition and see if other treatment options may be appropriate, in the first instance.

They further advise that Doctors prescribe alternatives such as topical creams or analgesics. Most of all they advocate the use of exercise therapy as a way to loosen tightened muscles and actively combat the symptoms of conditions such as fibromyalgia. Chiropractic and physiotherapy are also common modalities that commonly help with chronic pain conditions.

There are other methods that can be explored in pain medication, too. For example, Cognitive Behavioral Therapy (or CBT) is a psychotherapy aimed at examining the patient’s behaviour and how they manage their condition. It can provide helpful tips and insights into pain management, stress management, and can help people who are suffering symptoms brought out by psychological trauma.

Diet and exercise are the great way to help with managing pain.  Certain foods may help reduce inflammation that often causes pain. Exercise may also help make supporting muscles stronger in areas where pain exist, which eases the pain in the affected areas.


The statistics should alarm you. With the opioid crisis costing up to 115 lives on a daily basis, something has to change, now.

Both legal and illegal drugs are to blame for the addiction and overdose crisis, and the over-prescription of pain medications is in part to blame. For chronic pain conditions, is the prescription of painkillers really going to address any underlying health issues that may be contributing to that pain?

In some cases pain medications are definitely warranted however when they are used as the only form of treatment, knowing that are often highly addictive, they may lead to more serious health problems. The data shows us that record numbers of people are becoming addicted to opioids and the consequence of this is also a record number of overdose and accidental death.

The solutions lie in a new approach to how we think about pain and our health and wellbeing.



5 Simple Exercises To Help You Lose Your Belly Fat!




Reducing abdominal fat and muscle definition are usually obtained through an active lifestyle. The traditional exercises for these muscles, for example, the abs classics, are not always sufficient for rapid progress. Abdominal exercises performed with the inflatable ball are more effective than traditional abdominal sitting exercises, but it cannot help you lose belly fat extremely fast without adding other exercises. Try the following six simple exercises that will not only help you lose belly fat effectively but impact other important muscles for the abdominal area as well

5 Simple Exercises To Help You Lose Your Belly Fat!

1. Training for the entire trunk

You start with an exercise that helps to work the muscles that are not in sight. Lie on your back and put your hands on your belly just below the navel. Exhale and let all air out of your lungs. Pull your legs up until they are perpendicular to floor. Hold the position for 5 seconds and then pull it down slowly. Repeat this 8-10 times for good results.

2. Navel reversed

Lay on the floor by using elbows supporting you. It is important that the arms are straight and aligned under shoulders. Keep your back straight and butt muscles tense. Pull your body up and hold the position for 10 seconds. Come to your beginning point.

3. Rowing the canoe

If you’re into water sports or kayak or canoe, you probably do not need exercises that help you lose belly. But if you aren’t, then you can mimic that exercise right in your living room. Sit up straight and spread your legs slightly. Keep your hands clasped as if in prayer position, and start “rowing” with them as you would in a canoe, moving your whole torso to the left while lifting the left knee to the right. Do alternating movement on each side with a total of 20 repetitions.

4. Pilates exercise for abdominal muscles

Standing with heels together and feet facing slightly to the outside, put your hands under the chin, with palms in tight fists. Keeping your arms attached to the body as much as possible; start kneeling until you no more. Hold the position for 5 seconds, inhale, then return to the original standing position. All lower abdominal muscles are worked by this exercise.

5. Drill down Crunches

Lie down flat on your back, put your hands behind your head and lift your body slightly to the abdomen. At the same time, raise your legs with your knees at an angle of 90 degrees. Hips remain on the floor. Do 10-12 repetitions.

Stand straight & pull your arms up in sideways. Raise your right knee as high as possible and bring arms forward; curling them like you are giving a hug. Inhale and return to starting position. This exercise is most effective with 20 reps, 10 each leg.

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11 Effective Ways to Defeat Vitiligo




Effective Ways to Defeat Vitiligo

Have you developed spots of vitiligo? Do you find it embarrassing to have vitiligo spots or patches on your skin? Are you looking for effective ways to deal with vitiligo? If you nodded along in agreement, then think no further. Read on to find some most effective ways to deal with vitiligo successfully.

Vitiligo is an auto-immune disease where skin loses some pigments due to the complex mechanism in the body, which is governed by immunological, hormonal, and genetic factors. Vitiligo does not produce any major objective suffering, such as pain, discomfort, or internal damage to any organ. However, the patients of vitiligo are stressed due to the patchy look of their skin, particularly those having brown or dark skin. Here are some outstanding ways to deal with vitiligo effectively.

11 Effective Ways to Successfully Deal With Vitiligo:

1. Avoid Trauma To The Skin: Any injury or abrasion to skin triggers the spread of the disease.

2. Be Happy, De-stressed: Stress, either emotional or physical, has been identified as one of the leading factors that affect the faster progression of this disease. So, stay happy and stress-free. 

3. Follow Dos & Don’ts Of The Diet:


Include fresh fruits and vegetables in your regular diet.


  • Sour foods, such as lemons, oranges, tomatoes ketchup, pickles, raw mango, sour curd, over-fermented foods, and Chinese foods (or foods containing vinegar and soy sauces), should be avoided.
  • Seafood, such as fish, prawns, crabs, lobsters, and shrimps, needs to be completely avoided.
  • We also encourage our patients to avoid non-veg foods and foods with artificial colors and preservatives along with the canned foods for a better recovery.

4. Expose Your Skin To Early Morning Sunlight: Get exposed to the early morning or setting sun for 10-15 minutes daily.

5. Protect Your Skin: Use a good sunscreen if you step out in the sun between 10 am to 4 pm.

6. Drink Water Which Is Stored In Copper Vessels: It is advisable to drink the water which is stored in the copper vessels as minerals from such water will help boost the production of melanin in the skin.

7. Have Vitamin Supplements As Advised: Have an adequate amount of supplements of Vitamin B12 and Vitamin D as per the doctor’s advice.

8. Check Your Thyroid Levels: Increased or decreased thyroid levels have an impact on the spread of vitiligo. So, get your thyroid test done.

9. Use Ginkgo Biloba: The extract of Ginkgo Biloba has been found effective in re-pigmentation of the skin. So, it might help you in dealing with vitiligo.

10. Avoid Topical Application Of Steroids: Avoid using topical steroids for treating the rapid spread of vitiligo.

11. Choose Holistic Treatment: Opt for homoeopathy to deal with vitiligo effectively. Homoeopathy helps in controlling the spread of vitiligo by attempting to correct the immune system & enhancing the natural melanocyte formation. Homoeopathy offers an excellent treatment and a ray of hope to the most cases of vitiligo.

So, if you want to deal with vitiligo effectively and safely, choose homoeopathy treatment for vitiligo without a second thought and follow all the above mentioned helpful tips to have a healthy skin and lead a happy, healthy life.

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Get Well And Live Healthy With Pharma Franchise Company



Pharmaceuticals is one of the most critical industries and if you are looking forward to get into alliance or start up a franchise, make sure you get in touch with one of the trusted brands in the country only. As a consumer make sure you consume the medicines prescribed by your doctor in the required dosages only.

It is also advisable to check the expiry dates as the chemical composition becomes toxic after the expiry dates hit and consuming them is absolutely dangerous to the health. With medical science and the wide variety of medicines, almost ever disease and ailment can be cured and those that cannot be can be at least checked and controlled. But with Ayurveda, you are free from all possible side effects and they also promise a healthier life ahead.

Why Ayurveda

Ayurveda is one of the trending subjects in the country and across the borders in research, news, innovation, gossip, suggestion, medicine, healthcare, food and what not! Moreover in the fast paced world with increased pressure for competition and achieving not anything less than just the best, it is very important to stay in good health and shape.

Fever, cough and cold, minor headaches, cuts and burns keep happening to us, our children and also the respected and dear grandparents. Every time we visit the doctor and come across expensive tests and medicines which once again give way to further complications, even though the ailment reduces for the short term yet it keeps recurring at possibly every season change for fever, cough and cold or may be every fortnight, especially for arthritis and joint pains.

It is time now to think of a permanent solution which will keep you healthier and safer from the allergic reactions or any condition that poses a threat to your health condition every recurring period. Obviously there is no other solution than the age old Ayurveda and herbals. Whether you are a consumer or a franchise holder or distributor, you already know that Ayurveda can perform miracles with the amazing science of herbs.

How Pharma Franchise works

The Pharma companies are nowadays incorporating a dually beneficial methodology of PCD, Propaganda cum distribution. This method offers dual benefits of providing better sales to pharmaceuticals as well as offers distributors for the products of the pharma companies. Some of the PCD Pharma companies also provide franchise partnerships.

With the help of Ayurveda, the trusted brands of PCD Pharma franchise company extract the properties of the essential natural ingredients from plants and leaves, roots, barks, flowers and buds. These are then combined with each other based on the type of medicine to be produced and packed in bottles and tubes before they hit the market. The best part is no chemicals are used which can produce the harmful side effects while generating the required outcome.


The wide range of products in Pharmaceuticals in Ayurveda range from treating mental illness, to gynaecology, child development, stronger bones, dengue, weight loss, fever and old, energy capsules, piles and lots more. With continuous improvement and innovation, there is more anticipated in the list of countless medicines treating critical and prolonged ailments.

Partnership with the leading brand, as a business enthusiast and consuming medicines from the best of Ayurvedic franchise company, as a consumer should be your key priorities!

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