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8 Ways SEO Has Evolved in The Last Ten Years

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Some of the marketing channels have progressed as quickly and dramatically as search engine optimization (SEO).  In its early years, SEO was a shady practice of keywords stuffing, tweaking backend code and spamming link till the time the keywords ranked well. Thankfully, Google stamped out all these shady practices and its search algorithms have been evolving continuously.
The foundation of Google was laid in place by the mid of 2000, but its algorithms were hard to define. This changed our approach to SEO in the past 10 years.

#1. The Usability of Contents

The rise of content marketing became an essential part of successful SEO strategy. Google has always clarified what it meant by good content. The Panda Update in 2011 has finally served the death blow to the spammy content and keyword stuffing. After this update, it really became impossible to move on with gimmicky content-based tactics. Content marketing companies who offers content marketing services ensures their text contents are free from spammy information and keyword stuffing. They still consider that contents are the king today.

#2. The Death of Link Schemes 

Google has defined in their own way what a ‘link scheme’ actually is along with some examples. Some of them find these points ambiguous, but the simple meaning of this is that no deliberate influence you’re ranking with the links will qualify the Google parameter. 

#3. The reshaping of Local

Compared to 2006, local SEO today is completely a different animal. There have been lots of small redundancy and changes to the layout, but the biggest change occurred in the ranking factor took place in 2014 with the Pigeon Update

#4. SERP Overhauls

There are very few who can bet on the number of time the search engine results pages have changed. These changes are so small, that it is debatable whether to count them or not. 

#5. The Rise of the Knowledge Graph

Knowledge graph is a major influence in modern SEO which emerged in the scene in the year 2012. The purpose of it is to give the user direct, concise answer to their query. This is great for the users but it often takes precedence over the organic results.

#6. Mobile Prioritization

Mobile devices have exploded its popularity since the iPhone got launched on the market in 2007 and Google has done its best to emphasize the importance of optimizing websites for those mobile users.

#7. The Gradual Death of the Keyword

Panda and Penguin have ultimately killed the practice of keyword stuffing but a smaller but more curious update in 2013 spelled the gradual death of keyword optimization. 

#8. Update Pacing and Impact

Earlier Google stressed on search optimizers by releasing some major updates to search algorithm that fundamentally changed the way the ranking was calculated. But now the significance and pacing of these updates have declined. Today the updates are less noticeable, smaller and roll out gradually. 
Therefore a good SEO company in Kolkata will have an idea from where SEO has come from and where SEO stands today which helps them to eliminate the black hat techniques in their strategy.
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17 SEO MYTHS YOU SHOULD IGNORE

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Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)

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POSING THE KEYWORDS STRATEGY FOR THE SEO OF AN E-COMMERCE

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If we have an e-commerce, that is, an online store, let’s say you run a shop online that provide Sofa repair in Dubai, our first objective will be the sale of the products that we make available to users on the web. For this we must work and focus on three priority strategic aspects:

  • The VISIBILITY : if I can not get visibility, that is, that my target audience can find me and visit my website, I will never be able to sell anything. Raising a visibility strategy is essential.
  • The CONVERSION: I must bear in mind that if getting the right target is vital, getting that visit to buy is not the least. We must raise the web with all the elements of structure, design, usability, etc., to facilitate the conversion as much as possible.
  • LOYALTY: If we are selling a repetitive shopping product, it is essential to work to the maximum all the elements that can facilitate the repetitive purchase of the product, through promotions, e-mail marketing, etc.

Among the actions to increase visibility, one of the most strategically relevant, due to its impact on the potential of qualified visits it can provide, is to be well positioned in Google , that is, SEO .

Well, we know that working with SEO is something as important as it is complicated, but there are certain elements that are easy to apply and that are very relevant, which can help us a lot to establish a good SEO base from the beginning.

One of these keys is to correctly configure and structure your website from the beginning based on a keyword strategy logic.

We must start from the basis that we can classify the user’s search in three different blocks:

         1- Product searches : are those that the user makes when looking for a specific product, for example, if you have an online store  that sells TVs, a possible search could be TV SAMSUNG UE40H6400 . It is a search with a high level of quality and very close to conversion, if above the user incorporates the word buy ahead, even more.

        2- Category searches:  would be a type of search that would not be as close to the purchase as the previous one. It is a user who is looking for a product typology but who is not yet clear about the product. In our example of TV, the search could be “buy Samsung TV” or “LED TV”. The user searches within a category.

        3- Indirect searches or information: these searches would be those that would be related to the search for information when executing a possible purchase in the future. It is the type of search farthest from the purchase, but it can be the starting point of the capture of that potential buyer.

To be able to establish the bases of web optimization towards these types of search, we must ensure that the main elements of contextual optimization of the pages are aligned with the type of search we want to impact.

To optimize the page to the type of direct searches or to buy to (searches of product and category) we will have to act on the website:

Example:

If we want to position the category ” LED televisions” , we have to make sure that on the category page of the website, the keywords are included in the following sites:

1. In the URL

2. In the meta Title of the page (as far to the left as possible and without exceeding 64 characters)

3. In the Meta description (although it has less relevance for the search engine, it is still useful)

4. On the H1 label

5. In the text of the page

6. In at least some Alt tag of some image

To enable the improvement of visibility in indirect searches , we must focus on the blog and the writing of the post. To ensure maximum indexation and possible positioning, the most important thing is that the title of the post appears in the URL and in the H1 of the post. This title should be raised literally, with the user’s search format, that is, we should not think about title the post as we would like, but raise the title as the user would look for it:

Example:

Wrongly titled: ”
Viewing distance for a television with LED technology” Well titled: “How far should I watch television”

Thinking about these types of search and optimized the web with this orientation, we have a good stretch of the way traveled towards the goal of improving our SEO possibilities and therefore, to improve our sales.

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How to optimize all your images for better SEO

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Search engines rank images as well as rich text on websites. So if you optimize your images for each page you can potentially drive traffic to your website. This is because people search images in search engines. If you click on the image from the search results, this will then push the click directly to the website from where the image comes from.

You can also optimize images for a website. Here we have some top tips to get you ahead of the game.

Optimize your images.

There are a few things you can do to get your images ranking well. Consider if your images sell the product first? Are they clean, clear, high resolution and make your products look awesome? If you’re not happy with the product shots, try and get these organized so they look good. The best SEO strategy in the world won’t sell badly presented products.

Although you want your images to look perfect, don’t try and upload huge images to your website. This could slow down your page load times. Keep your images to about 800px by 800px.

Once you add an image, hover over it with the mouse cursor. You will see the word ALT. Click on this. Now add in an ALT description. Keep it short and sweet. Your images are now easier to find in the Google image search results.

Make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.

Create Beautiful Graphics

Canva has thousands of ready to use templates and layouts available for the users to choose from. In addition, it lets users create their own custom templates. The drag and drop feature of the editor lets users create and design beautiful and stunning graphics you can also use the similar image finder for the relevant image for your topic.

Users can also store their brand color, fonts and logos on the editor. They can also show their work through Team Stream and share the graphics and photo folders with their team members.

Consistency is yet another aspect that must be taken into consideration while designing official graphics and info graphics. Canva provides a platform that offers consistency across all info graphics, marketing materials, presentation and social media posts

Size of image

Make sure the image you upload to the website is not of a massive size (2000px) in width for a web page. Especially if it’s on a web page. You might need to upload background images or slider images saved at this size but for everyday images try and keep the constraints between 600px in width by 500px in height. If you start using massive images for your website, it can slow down the site load time and look stupid on the page.

Quality of image.

If you are saving images for your website using an image editor always try and save them in the quality range of 60-70%. This affects the data size of the image and can slow down page load times if the file is saved too large. Overall, depending on the viewer’s connection speed, a high-quality image may take longer to load and result in a bad user experience.

Image Alt tag.

Using the alt tag is a good idea. It adds search value to the page for search engines. Always try and say what the image is in the alt tag. The purpose of alt attribute is to provide a description of the contents of an image file. One of the most cited uses of alt attributes is to provide text for visitors who can’t see images in their browsers. This includes visitors using browsers that cannot display images or have image display disabled, visually impaired visitors, and those visitors who use screen readers. Most website editors will ask you for the alt tag once your image is uploaded to the content management system.

Title tag.

This is normally used if you are making the image a link. If you hover over the image with the cursor from the mouse a title will pop up giving the viewer more Information. Try and optimize your title tag to fit in with the content of the page information. The title tag should be should relevant, short, catchy, and concise. Hover your cursor over the image below to see the title tag pop up.

The image name.

Save the image out to describe what the picture is. Example

  1. jpg(a picture of a landscape)
  2. png(a picture of a milk bottle)
  3. gif(a picture of a chicken)

Image Formats

Understand when to use different formats for your image. This will also help with optimization. Here are some tips to get you started.

  1. Use a jpgwhen using highly detailed images. You can afford to lose some of the quality as the human eye won’t pick up on it.
  2. Use a pngif you need to save a transparent image. Maybe you want the background color of the webpage to show through. A png is also good for keeping text on an image of high readable quality.
  3. gifis best used for flat graphics and high color objects.
  4. Avoid using tiffson a website page. These images are very high in data and will cause very slow page load times and possible errors.
  5. Using image galleries on web pages can also be a very visual and searchable tool. Make sure to add the titles and alt tags.

Image descriptions

Image descriptions also come in very handy. Some website editors have this built in so you don’t forget to type some relevant text into the image description field. This gives the reader a better idea of what the image refers to.

Conclusion: Now that you have gained knowledge of the most important SEO optimization techniques for the images and the tools that you can integrate with your business and content marketing strategy, it is time for you to start applying them. It will let you find new opportunities for business growth and automate the ongoing marketing campaigns like a pro.

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