A good content marketing strategy can do wonders for your website if applied correctly. Think about it, if an informative and well-constructed post is marketed effectively across the internet, it will eventually gain the attention of readers and will result in substantial revenues. The days of traditional marketing are almost over and digital marketing services are here to take the wheel which is why we have listed here six ways that you can use to improve your content marketing strategy in 2018.
- Content creation that provides real value
The first mistake that content creators make when they are starting out is that they focus on the monetary aspect of running an online content related business instead of focusing on value creation. This is also the primary reason why such startups fail.
The content you create on the internet, whatever it may be, must be original and attention-grabbing. It should hook the reader from the start and deliver useful information until the end. You will generate more revenue if your entire content marketing strategy is based on value-creation.
But how to create value? There is no shortcut to this. You need to understand your audience and your niche and how these two elements will interact with your content. It is better to take your time, think these factors through, develop an operable strategy and then write your post. The goal is to create content that speaks for itself and leaves your readers enchanted.
- Audience Feedback
If your content is good, you are bound to receive some feedback. It could be criticism or praise; you need to be ready for both. Your content should be so engaging that it leaves your audience with thought-provoking questions.
In order to get a good target audience, you need to delve into some statistics regarding the target audience. You need to find out the demographics and problems faced by your audience and how your content can attract the audience and solve their problems.
Keep in mind that performing a target audience analysis is a guideline, not a rule of law. It is helpful, but sometimes it might be counter-intuitive.
- Determine Your Distribution Channel
Allow me to give the reader a reality check: everybody does content marketing. It has become so overused yet individuals and organizations still do not have a clue about the many out-of-the-box approaches that can be used. You need to think like a businessperson if you want to determine your distribution channels. Even if you are just a plain and simple blogger, you need to understand which distribution channel will fit your content best.
But let us talk about the quintessential online business. If you are trying to deliver a product or service to the audience, you need to understand what type of sales approach or product positioning will net the most revenue for your business. You need to create a good content distribution system and a support system that is in accordance with the cost and benefits.
- Confidence against competitors
The reality check I discussed in step three becomes even more complex when you realize the amount of competition you are facing. If your niche is about economic journalism, then you have to be aware of the giants that are already operating within that niche. If your content is not up to par with the industry or beyond it, then you are going to have a troublesome time facing your competitors.
Effective research is the key here. In order to create content that is of superior quality and unique nature, you need to sit down and perform sound research. Your research might eventually result in the creation of high-quality content that might out-do your competition.
- Seize the Live Video Trend
The live video trend is becoming more and more common on social media these days. From post-match press conferences to full-blown seminars, every business is riding the live video wave to engage audiences with their brand and it is high-time that you start doing the same.
Writing an informative article is a very good business strategy, but it only grabs the attention of a handful of audience i.e. those that like to read. You need to target all of your audience, and for that purpose, the video platform works better than articles. You bring the element of authenticity to your brand and engage the audience in a more candid manner with live videos.
For blogs, the live video could be related to a live book review or a live session with the fans. For businesses, it could be a new product launch or an engaging product promotion video. The sky is the limit when it comes to using live video.
- Spice Things Up
The reason why I have stated that most content marketers do not have a clue about the more engaging content marketing methods is that they have never think out-of-the-box. You need to boost your marketing methods, think differently and spice things up by changing the content marketing techniques.
What if the changes fail to deliver? That is an understandable worst case scenario. The solution to that is simple, revert back and keep on adjusting. Your marketing strategy must not be rigid, but should always be in a state of flux. The use of live video in content marketing came about as a result of the flux-state. You need to perform constant trial and errors, which is the only way to succeed.
The whole content marketing industry is continuously changing and evolving with new techniques every day thanks to which organizations are achieving better product branding. As an online business owner, you need to ascertain the factors that can add value to your content and then act accordingly by adjusting those changes to your content.
Lastly, remember that chasing trends can keep you in the loop but in the long-run quality and uniqueness are the few factors that can make your content a hit. So, channel your efforts into content that contains some value in order to achieve stellar results.
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