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5 Strategies for Better Advertising on Instagram

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The advertising Instagram has established itself as one of the most interesting options of digital marketing in recent years. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting options for marketers; Whatever your type of company and your goal, you will surely find the ingredients to create the campaign of your dreams.

But sometimes we can get lost in such complexity and not be clear about the best options for our case. To get the most out of Instagram advertising and not waste time, effort and budget, you must be very clear about your strategy. To know how you can define it, read on!

Why are you interested in advertising on Instagram?

Instagram is one of the most powerful social networks of recent years, and unlike some other “fashionable” networks, is fully implemented among the public of our country. At SkWebSolutions; one of the leading US logo designing companies, we believe that advertising on Instagram is a safe bet , and this data gives us the reason:

  • Only in Spain, Instagram has more than 12 million users. Globally, this network has no less than 250 million active users per day.
  • Spaniards are particularly active in this social network, since they create 150% more content in Stories than the global average. We are attracted to try new formats and we are willing to accept them in the advertising we consume.
  • Advertising on Instagram is particularly interesting for brands that target a young audience, since 42.8% of users of this network are between 19 and 24 years old and 33.9% between 25 and 34.
  • Instagram is a reference network for finding new content, both personal contacts and celebrities and brands. In fact, it is a very popular network among influencers, and the promoted content enjoy special acceptance compared to other networks.
  • The Instagram advertising platform is very versatile, which allows us to adapt the campaigns to our objectives, our audience and the characteristics of our brand.

5 strategies to wipe out your Instagram advertising

1) Identify in which phase of the conversion funnel you are

The conversion funnel is a key concept to understand the journey of the client and optimize the marketing of our brand. It is a graphic representation of the entire customer acquisition process; It is funnel-shaped because not all contacts that show interest end up generating a conversion, so the volume narrows as we go.

In general, we usually distinguish the following phases or stages of the conversion funnel:

  • Awareness (pre-entry phase in the funnel): the user realizes that he has a need.
  • TOFU (top of the funnel): the user starts looking for information to respond to that need. This phase is characterized by very general searches, such as “how to get fit” or “more effective exercises for X”. Here our role is to raise awareness about the brand and the need.
  • MOFU (middle of the funnel): the user is evaluating different options, for example, gyms to sign up for. Therefore, we must teach him how to choose a solution.
  • BOFU (bottom of the funnel): the user has considered the available options and remains interested in our brand. It is time to put all the meat in the spit to make you decide to buy.
  • Conversion : the closure of the funnel, when the user becomes a customer.

As you probably know, each of these phases is good for a different type of advertising, and advertising on Instagram is no exception. For example, if a user is in the early stages of consideration, an ad focused on the purchase will not be effective. But if you’re ready to buy, you have to take the opportunity and not just offer generic content.

2) Adapt the type of ad to your goal

If you are already clear about which phase of the conversion funnel you are targeting and what you want to achieve, the next step is to “translate” your strategy to Instagram advertising. And is that each stage of the funnel corresponds to a specific type of announcement. Luckily, Instagram Ads have options to meet all possible needs.

In the TOFU phase , we are looking for users to start recognizing the brand, but we do not have a specific conversion goal. The types of ads that best suit this phase are those of interaction with publications and those of video visualizations.

In the MOFU phase , we look for the user to start interacting with our website and, if possible, to register with it. Once again, the advertising on Instagram offers us several types of ads that can be adapted to these goals: those of records on the web, those of generation of leads and those that direct traffic to a website.

Finally, in the BOFU phase we look for the user to perform a specific action and linked to the conversion. To achieve this, we can launch interaction announcements with an application, conversions on a website (linked to the purchase) or installations of an application.

3) Find your ideal audience

In addition to choosing the type of ad suited to our goal, we must also carefully consider the issue of segmentation. Instagram offers many options for creating publics for ads, but it is important to know what exactly each implies and use them appropriately.

Once again, the type of segmentation to choose will depend on the objectives of the campaign and the stage of the funnel in which we find ourselves.

In the initial acquisition phase , what we seek is to reach a large number of users, so the segmentation will be based on general parameters such as:

  • Broad demographic data such as age, sex, location or language.
  • More specific data, such as educational level, important life events, composition of the home, etc.
  • Behaviors: here we can find things like shopping habits, the use of devices or certain activities, for example, a regular video game player.
  • Categories of partners: typologies of consumers contracted to third parties through Instagram, for example, car model.
  • Interests: broad (for example, “kitchen”) or specific (based on user activity on Instagram).

In the middle part of the funnel, a strategy widely used is “prospecting”, which is based on locating audiences similar to those we already have. For this, we can use these two tools:

  • Personal audiences: are audiences based on data provided by us, for example, a database of customers or visitors to our website.
  • Similar audiences: the next step is to create an audience that resembles a previous one, in order to locate other users potentially interested in the brand. We can adjust the desired similarity percentage to expand or reduce the audience.

And finally, in the final part of the funnel we can play with remarketing to once again impact an audience that is ready to convert.

4) Choose the location of the ads well

When it comes to advertising on Instagram, there is another key factor besides the type of ad: the location. And here we can also choose where our ads are displayed to customize to the fullest. There are two great options:

  • Show ads in the News Feed . In turn, here we can choose between different creativities: static images, videos, carousels …
  • Show ads in the Stories . In this way, we take advantage of the notoriety of this format, which, as we have seen, stands out especially among Spanish users. Here we recommend opting for the video format, since it is the one that gives the best results.

5) Always measure the results

Along with all these customization and targeting options, Instagram also offers a lot of data on the performance of ads and campaigns. Take advantage of them!

No strategy is complete without a measurement plan and reports . So if you want to succeed with your Instagram advertising, establish regular controls and do not stop testing to see what works. The results will be worth it.

Do you want to know more about Instagram Ads?

I hope these strategies have helped you put your ideas in order, but there is still a lot of material to cut. If you want to see these strategies in detail with ideas and practical examples, know how to adapt the campaigns to your conversion funnel and choose the best segmentations and publics, you can not miss our free ebook on Instagram advertising strategies .

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Digital Marketing

Why Social Media Marketing is Important for Your Business?

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Do you wonder why people doing business have started being active on various social media platforms?

Well, the answer would be because in 2018 trends say that a person on an average spends more than 1 hour of their time on various social media platforms. But what is social media? – Social Media is a platform where you interact with people all around the world irrespective of your geographical barriers or cultural barriers. Social media is now not all about wasting time. People are making money out of social media.

There are many platforms, some of which are discussed below –

Facebook

Facebook is a social media platform which was started by Mark Zuckerberg. It would be a weird fact that if Facebook would have been a country then it would be the 3rd largest country in the world and it’s a fact. Facebook allows the user to make accounts above the age of 13. You can post updates via photos, posts, etc. It helps to connect with friends all over the world as well as it helps in making friends. This is the reason why Facebook is important for your business. It helps in targeting new customers via advertisements or you can go the organic way. Facebook has data about your buying behaviour as well as your marital status, etc. This helps businesses to target customers according to the specific product. These advertisements are way cheaper than offline advertisements and attract only potential customers for the business via the filter options. If you are running a business and you are still not promoting that on Facebook then I would suggest you to make an account of your business at first and start socializing.

Twitter

Twitter is a medium in which many big E-Commerce giants use to get in contact with their customers. Many a time you must have seen that people complaining about products or service related to E-Commerce giants, and you see the mentioned company replying to them from their official page. Official pages are those which are verified by Twitter and have a blue tick mark against their name. Twitter has the highest number of active users. If you are a brand and looking to create brand awareness then twitter is a platform which helps create the brand reputation as well as increase brand awareness.

Instagram

Instagram is a platform which is connected to Facebook. It is also a social networking site and also has an app like others. People share photos and videos via their accounts. Instagram has a large base among the young generation. If your products cater to the need of the youth this is a platform to target customers. Connect to various bloggers who have a high fan base and get business via them.

There are much more things in Social Media Marketing as well as Social Media Optimization. Being in the Digital Marketing field, I have inherited a number of techniques for various online marketing tips and tricks. I am a trainee of #1 Digital Marketing Institute in Delhi and this institute has been a boon to my online career. I would suggest business owners to learn about digital marketing because in today’s world if you aren’t online you aren’t alive. Be the first mover among your competitors and take all the lead.

Use your social media traffic and drive them to your website. Remember to post good info graphical images so that they can attract impressions which will turn into a click.

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Digital Marketing

How Digital Marketing Will Change Future of Marketing

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Digital Marketing

Marketing is mutating at such a dizzying pace that those who do not adapt are going to be left far behind. Consider some of the digital marketing trends that are shaping the future of marketing. The Internet of things and mobile technologies will play a decisive role in the larger scheme of marketing that will include artificial intelligence, block chain technologies and predictive analysis among others. Radio, print and TV will play increasingly diminishing roles while social media, web, mobile and email are expected to dominate. Digital marketing 4.0 is the new label.

Digital marketing 4

Moving away and beyond from the traditional methods of email, ads, social media, blogs and websites, this trend is more focused on inbound and outbound marketing melding fluently into a single channel and sharing becomes more interactive and spontaneous. Omni-channel is the way forward in the future, powered by big data analytics, artificial intelligence and machine learning. Customer behaviors in future and their leaning towards some specific channels will mean marketers will introduce digital strategies for better engagement in their preferred channel. Content is king evolves into video content is king and people incline towards the audio-visual, not only for passive experiences but for active things like searches and finding information. Video says it so much better than dry text. We will see confluences in some areas such as blending various channels of communication, and divergence such as specifically targeting a technology like Geo-targeting.

Voice and AI

For voice to work with any degree of accuracy it requires a measure of implementation of artificial intelligence and its subset machine learning. This is now possible and Amazon’s echo, Apple’s siri and Google Assistant pave the way for voice to become widespread in use for searches. This means marketers must gear up to employ developers who can integrate AI and the capability of being found on voice searches.

Augmented reality

Augmented reality is not just for gaming. It is making inroads into retail and marketing. People can make better informed purchase decisions when they have sites employing augmented reality. Combined with AI and voice, it makes life easier for shoppers but tougher for marketers who must evolve technologies to match future use patterns.

The 4Es

Marketing used to be based on product, price, place and promotion. It still works. However, the 4Es are gaining in importance and will do in the time to come. Consumes are better aware, better informed and expect more. Therefore, the limelight in digital marketing for future is likely to be on engagement, experience, emotion and exclusivity. Branding and marketing will focus more on the emotive experience a product offers.

One to one

Marketing is usually the broadcast type. A campaign targets specific groups of people and hopes for success. Future marketing will make more use of gathering as much information about a person as possible through his buying pattern, his search patterns and the way he uses his mobile and marketers will use this data to deliver a personalized, one to one message. Customers feel flattered when they receive a personalized message. A prospect is that branding could diminish in value as people look for products that deliver experiences that match their expectations and desires. Younger generation does not trust brands and hyped marketing will not have the desired impact. Messages need to resonate with younger generation leading to a new tack in digital marketing techniques. They like music and using more music is likely to be more successful. One way could be by repackaging the old strategy of presenting a problem, getting them all worked up and then providing a solution. Personalizing this makes it more effective in getting individuals to act.

Social as listening post

Social channels are touted as fine tools for digital marketing but, in time, these could possibly become listening posts to sense mood of people and tailor personalized marketing campaigns. Apart from engaging new customers, the shift will be towards retaining existing customers who, after all, can be the best brand ambassadors on social channels.

Analytics in real time

Analysis of historical data gives way to analysis in real time to know current and emerging preferences and create products or services that meet such demands. This means big data will play a greater role as will Internet of things.

Digital marketers will need different skills

Anyone who engages in digital marketing needs to have the basic marketing skills and knowledge. However, they must also possess some measure of IT skills such as analytics of data, design software, HTML and others, including basic understanding of artificial intelligence and machine learning.

SEO will exist as it does and change to adapt more of marketing technologies in a broader perspective rather than focusing only on SEO elements. Engaging a digital marketing company capable of future tech today guarantees you success for tomorrow.

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Digital Marketing

Is Your Search Engine Optimization Company Right for You?

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Search Engine Optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don’t have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn’t mean you should just hire the first company you come across. It’s also important to know what you’re looking for in an SEO company so you can be sure to choose the right one.

What should you be checking for in a great search engine optimization company? Let’s take a look.

1. Experience

There’s nothing saying those that are new to SEO won’t be good at it, but this is your business we’re talking about here. That means you’re probably going to want the best you can hire at organic search engine optimization. Even if the company is new, as long as those running it has the experience necessary, you will benefit. Having several years of SEO under one’s belt makes it far easier to spot problems when examining a website that isn’t bringing in the anticipated traffic.

2. Interest in New Techniques

No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization company will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.

3. Great Results

No one can guarantee specific ranking results because this depends on any number of things, but you can certainly look at what the company has previously accomplished. Seeing the results that previous clients have had is a good way to decide if you are going to be able to work with the company and what you should expect in terms of successful search engine rankings.

4. Playing By The Rules

There are plenty of techniques for getting fast rankings but many of these are actually blackhat or forbidden techniques. If you’re found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don’t want to sign up with a company that uses this type of optimization. It’s not a good long-term solution and will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long-lasting results.

5. Great communication.

Unfortunately, not everyone is good at communicating and customer service. Find a search engine optimization company that will keep you in the loop as to what they are doing and you’ll be far better off. It really helps to know what is happening and what the plan is to improve your website rankings . . . without having to try multiple times to communicate with the company. Look for a company that is happy to answer your questions, as well, since you should know what is happening in your business, even if you aren’t very familiar with SEO.

Search engine optimization is vital if you want to beat out your online competition. You need the search engines to pay attention to your website and if you don’t have the time to figure out everything yourself and implement it, then hiring an SEO company is a good way to go. An organic search engine optimization company will be able to help you find the best keywords for your business and then implement everything into your website.

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