By nature, marketing is open. This means that many digital marketers often shy away from discussing or considering security issues that arise. However, in 2018, online security is a sphere of the Internet that digital marketers have an obligation to be focusing on.
All online marketing endeavors must incorporate thorough processes for cybersecurity. This is because neglecting to keep your digital content safe could quickly lead to damage to both your customers and your brand.
Whether you work in-house or for a brand activation agency in Dubai, digital marketers should educate themselves so they are in a position to advise their firm or their clients on how to make their online content as secure as possible.
Here are five security issues digital marketers face today.
1. Client’s lack of web security
In general, the Internet is not a secure place. As nearly everyone shares more and more information online (such as paying bills, emailing important documents, submitting applications, etc.), there is also additional motivation for hackers to detect methods to hack your firm or your client’s website.
Even though hacking occurs on a daily basis, many firms still don’t consider web security a pressing concern. In addition, too many digital marketers don’t see web security as an issue that they should be dealing with or thinking about.
Whether it is your firm or a client’s website, having a robust firewall, HTTPS encryption, and an active antivirus program are essential. Additionally, work with a security team to recognize all weaknesses your websites have and to formulate a plan for decreasing the dangers.
While you may not think it will happen to you, the truth is that hacked websites occur often. Of course, they frequently have devastating repercussions, including but not limited to, stolen data, jeopardized databases, and your whole site de-indexed from Google.
2. Content marketing
WordPress is the most popular Content Management System (CMS) with many businesses using the platform to post content. Firms love WordPress because it is easy to upload blog posts; however, hackers also adore it because they know precisely how it functions.
If your content is getting posted on WordPress or other similar CMS platforms, then it is essential that you regularly update and integrate security features, such as security plugins.
Additionally, regularly change your passwords and ensure that your default login URL ending is not /wp-admin. Remind other members of your team not to access these CMS platforms when on public Wi-Fi networks as they are unsecured and your data and information are not encrypted – allowing hackers to procure your password and jeopardize your website efficiently.
One of the main security concerns for digital marketers to consider relates to privacy. While the level of danger will depend on who and what you are writing about, it is still something to keep in mind.
As you and your firm (or your client) publishes about and market themselves more and more online, you are opening yourselves, your life, and your business up to those who may potentially have a criminal intention.
Your writing and marketing materials may reveal things that could be used against your or that could endanger you. With the content team, devise a plan for finding a balance between being transparent, but also safe.
4. Your firm’s reputation
As a digital marketer, it is your job to boost your firm or your client’s reputation. Whether you offer ATL or BTL production services, or both, you want new potential customers to learn about the product or the service. You also want to create content and marketing plans that increase the business.
What you don’t want to do is ruin your or your client’s reputation through social media — a platform that demands distinctive attention.
The incorrect use of social media always backfires on a company’s reputation. Whether it is unintentionally done so from your team, or in a malicious attack by hackers, wrong or inappropriate information shared over social media can be the end of a company.
Regarding your team, only allow chosen employees to have access to the social media profiles, and thoroughly educate them on the dos and don’ts of social media posting.
Create strong, unusual passwords, prevent spam sites, obstruct phishing scams, and dodge any suspicious add-ons or apps that may cover malware.
5. Customer information
It is going to be challenging for customers to trust a business that has previously had issues protecting their data. And you can’t build a stable company without trust from your clients.
First and foremost, don’t save customer data or information that isn’t necessary or relevant, and erase it promptly when you are no longer utilizing it.
Secondly, establish and administer stringent data security procedures for your organization.
Thirdly, invest in SSL (Secure Sockets Layer) protocols for your website to guarantee that critical customer information is encrypted.
In conclusion, in 2018, there are plenty of security issues that digital marketers have to deal with. A firm’s security measures should incorporate all Internet activity, not solely data protection. As hackers and cybercriminals become more knowledgeable and influential, they know how to abuse human error and common digital platforms.
For this reason, you need to be diligent in updating and implementing the latest software updates and continuously be educating your team on ways to recognize and avoid online threats.
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