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3 Advanced SEO Techniques and Strategies You Should Know

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Search Engine Optimization (SEO), an advanced approach to improve your web business strategies. Yes, SEO becomes a compulsion for modern businessman or entrepreneurs to flourish their business in the market, or you can say to attract the customers towards their products and services.

SEO is a way to get top position on different search engines such as Google, Bing, MSN, and Yahoo. However, for this, you need to be extra careful when it comes to using specific keywords. Therefore, make your website search engine friendly and rock the world. 
Always keep in mind that nothing is impossible, you just need to give time and effort in your work to turn out your dreams into reality. There are different SEO Techniques and strategies you should know if you are planning to start a web business or already running a blog and website.

Link Building

SEO always depends on the backlinks to your website to make it rank better on the search engine, but you cannot say this is the only factor that will help you to become a millionaire. Google depends on the backlinks as well as link analysis to know about the importance or you can subject to the website. Well, things do not end here! 
Google has some dangerous mind bots in their team to experiment the content and every link that is coming to your blog or website will play a great role, but wait! Your single mistake can spoil everything. Therefore, make sure to learn about link building and Google tactics to perform well. 
Let’s take an example, if you are running a website then there is no issue for you to bring excellent and high-quality content to your blog. You can easily generate interesting and plagiarism free content on your blog or website and they can get backlinks from the internet world having the same niche or subject.
However, the thing you need to keep in mind is that don’t use copy paste material on your website. 
You might have heard that honesty is the best policy, but in SEO; originality is the best policy. Moreover, avoid posting useless and irrelevant content on your blog or website because it will directly harm the traffic. In addition, you probably have heard that Google is working very actively.
Yes, actively watching your links or penalizing your blog or website on over SEO, here is the thing that lets Google penalize your blog or website. The majority of us work on the feature that more backlinks to a website or blog can bring your website on top of the search engines.

Keyword research is Essential

Well, keyword selection is an integral part of SEO. You cannot accomplish your objective until and unless your keyword selection is excellent. In short, make sure to use Google keyword tool as it will help you to find out the best keywords for you. 
Basically, keywords play an essential role in the ranking of your website or blog. Well, the question is how you can improve your keyword selection. Always stay active and take decision wisely. Nowadays, every second person runs web business, so make sure to use the keywords that people frequently use while searching.
In this way, you will be able to get high ranking on different search engines like Google, MSN, Yahoo, and Bingo. Coming towards the keywords, then Meta keywords tag permits you to offer additional information for search engines.
Meta description plays a very important role, so be very careful about it. Meta keyword can highlight a specific word in the main body of the content. SEO for an attorney is also getting boom nowadays. It demands careful methods and planning to attract clients towards your law firm.

Improve Anchor Texts

The last but not the least; webmasters are highly advised to properly analyze their incoming links and the anchor text used for those links. Well, it is really an important thing in the past decades SEO, where webmasters used to produce backlinks by using keywords.
In short, SEO is the best technique to make your business flourish, but the importance of keyword selection cannot overlook. In addition, you don’t need to follow the old ways of SEO. They are no more effective and useful. It is better to stay away from the anchor text building campaigns.
In short, things in your hand unless and until you don’t make any mistake. Therefore, be careful when it comes to Search Engine Optimization. After all, web business becomes a trend nowadays to earn well in the short span of time. 
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SEO

What Is SEO and How Does It Work?-Serpbook

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There are millions of websites in the online world today, which has made getting noticed on the web a bit harder. You might post highly relevant content on your website and still fail to attract large traffic to your site. Ultimately, one of the best ways to boost traffic to your site is by getting a high ranking on Serpbook. This article will mainly focus on SEO and what it entails, but first, what is the meaning of SEO? SEO is Search Engine Optimization. Succinctly, it explains how websites are ranked when you search a specific search engine.

Search engines serve two major purposes – building an index and crawling, as well as giving users a list of the websites they think to be most relevant. One of the major questions asked, especially by businesses that have just started in the online world is, what is SEO and how does it work? SEO is not as complicated as you think, you don’t have to be an expert to go about it. However, you have to have some SEO knowhow on how you can improve your sites ranking on search engines.

If you’re wondering what is SEO and the manner in which it works, this article right here is meant for you.

What does SEO do?

You already know that there are numerous websites today, and if you want yours to be found when users use search engines such as Yahoo and Google, there are some steps that you have to take to ensure that your site ranks higher. SEO is a technique that helps to bring more traffic to your site. That notwithstanding, SEO is responsible for lead conversion. When your website ranks high on search engines, your ROI will undoubtedly be high, which is what most site owners desire to achieve. Today, digital marketers are investing their time to gain all the SEO knowledge they can get to improve organic traffic.

How does SEO work?

Websites are visited by millions of users every day, and these visitors access different sites after searching for a specific term on a search engine such as Google. Usually, search engines provide a user with the most relevant results (websites) to his search. Search engines are able to display these results because they have crawlers, which collect information on every site on the Internet. Google has created an algorithm for the best SEO practice, and it is the one that creates an index for each site.

Keep in mind that the main aim of modern SEO is to provide your target audience with the best results, which helps to improve the user experience. If your website provides users with the best content to match what they search for, the chances are that your website will rank highly in the Search Engine Results Page (SERP). SEO is important to allow Google bots to understand the content that is on your page so that they can index them properly. That is why you have to take certain measures to increase your domain authority.

Factors that affect SEO

If you are looking to improve your website’s SEO, you have to learn of the key factors that affect it. Search engines mostly look at these factors to rank every website. This article will go through the most important ones.

  1. Keywords

If you want to improve your website’s ranking, one of the major things that you have to look at are the keywords that you use. If you are new to SEO and don’t know of the keywords that are relevant to your industry, there are tools such as Google Keyword Planner to help you out with that. Such a tool allows you to see a ranked list of the most relevant keywords s that you can use the ones that’ll give you a competitive advantage. You should ensure to include keywords in the title and subheadings of your post to get higher rankings.

  1. Domain Authority (DA)

Domain authority is a metric that indicates how much credibility your domain has obtained over time. It is determined by its age and the backlinks to your website. If you have an older domain, the higher your DA is. Similarly, you should ensure that your site has high-quality backlinks. Additionally, a shorter domain has better credibility compared to a longer domain.

  1. Length of your content

When it comes to writing a blog post, you need to ensure that it features highly relevant content. Your post should have about 1500 – 2000 words per post for better rankings.

  1. The URL structure

Your sites URL structure should be easy to understand for both search engines and people. A URL that has relevant keywords will rank better than one that has random numbers.

  1. Site speed

The faster your website loads, the better things are for you. Fortunately, you can rely on caching plugins like W3 Total Cache to help your site load faster.

  1. Inbound and outbound links

Your website will have a higher SEO score if it has relevant links. Generally, inbound links are looked at more than backlinks. They should be from authoritative and relevant sources.

  1. Relevancy and context

Modern SEO is smart, and it can differentiate between a relevant and an irrelevant page. You should ensure your site sticks to a specific niche, especially in its early stages.

Conclusion

Are you new to SEO? Have you been having trouble figuring out how to go about it? This article has indicated all you need to know about SEO. SEO employs techniques that help to boost websites’ traffic threat synonym.

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Top 7 On-Page SEO Hacks to Follow in 2018

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On-Page SEO is something that contributes 60% or even more sometimes in the overall SEO process. You should be more aware of the facts of On-Page SEO rather than Off-Page SEO. I am not saying that Off-Page SEO is not valuable, I am just saying what more contributes in a longer run is On-Page SEO.

In this article, I am going to list 7 On-Page SEO hacks that are working in 2018 to help websites to rank at the top of the search engine results.

1.  Meta Title

Meta Title is the most important thing of any article or website page. Whosoever makes a query on the search engine, it tries to match it with the keywords containing in the Meta Title. So make sure set the Meta title of all the pages and to contain all the necessary keywords in the Meta title for which you want to actually rank in the search engine.

2.  Meta Description

After Meta title, Meta description is the next thing which you should be making as precise as possible. You should include all keywords and necessary information in this as this will be a good way to get more clicks from Google. This is thing which search engine look as relevant way to rank the article as it has to contain a brief one or two line summary of the whole web page.

3.  Image Alt Attribute

You should not leave even a single image on the website which has not a valid alt attribute. This is very much important. Because when an image if failed to displayed in the web browser for some reason, if it’s alt tag will not be shown then it is a negative SEO factor. Then to avoid that negativity, make sure to set alt tags of all the images you upload to your website.

4.  Sitemap

Sitemap is the map of links of your website which you have to submit to the search console panels of the various search engine like Google Search Console. This will help search engines to uniquely identify all the pages of your site and to index them all in the search engine.

5.  Internal and External Linking

You should link all the relevant internal and external links with all relevant Anchor text through your website to improve readability and overall user experience.

6.  Readability

You should try to make shorter paragraphs and have to grab the interest of readers in the content. Because more time users will spend on your site, it will be treated as a positive SEO factor.

7.  Use of Media

You should use images and other media content like info graphics and videos in the contents of your website as it is the age of media and a single media content speaks a thousand words!

So, these are the 7 On-Page SEO hacks that you should follow in 2018 to rank higher and higher in the search engines. Make this article viral on the social media by sharing it with the interested ones, so that more and more people could come to know about these useful On-Page SEO hacks.

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17 SEO MYTHS YOU SHOULD IGNORE

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Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)

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