Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used.
Today, close to two billion people access the internet regularly. And, with search engines being the main way through which the users search, search engines have become an irreplaceable way to promote one’s website. As the importance of search engines has increased, so has the number of websites using SEO.
Over the years, lots of myths regarding SEO have popped up and many of them have actually succeeded in sticking around. The aim of this post is to quash these baseless myths and so, here are 17 of the most persistent SEO related myths that you should stop believing in;
SEO is capable of getting you instant results
When it comes to SEO, instant results do not exist. In fact, it can take several months of great SEO before you witness a significant improvement in your website’s rank.
One of the best SEO company UK tell us Google is always tweaking and updating the parameters it relies on to rank websites. They say this is why it’s important that everyone should keep an eye on these rules and keep their SEO strategy in top form.
When it comes to SEO, older domains have an advantage
This one has really stuck around even though it has been proven wrong over and over again. Your search engine rank depends on the quality of content you produce and that is what should get most of your attention. Stop worrying about your rivals having older domains and yours being completely new because that’s not how SEO works!
You can stop with SEO once your website is in the 1st page of search results
Thing about SEO is that your work is never done. SEO is always changing and evolving so, if you want to stay on the first page, keep at it and don’t forget to regularly tweak your SEO strategy.
Guest posting is not beneficial anymore
Nope. Guest posting is still as beneficial as it was before. A well researched and relevant guest post on a fellow blogger’s platform has actually been proven to bring their users over to the author’s blog. Bloggers can also team and guest post on each other’s blog in order to attract each other’s fans and hopefully, gain loyal readers in the process.
Keyword research is not important
Keywords are still important as Google still partly relies on them when ranking pages. Hence, the more research you put into keywords, the better results you’ll get.
Having a dedicated IP will help boost your rank on Google
We have no idea where this one came from but it’s pretty common. No, having a dedicated IP does not help your website’s rank on Google in any way. And, this has been confirmed by Google itself.
.edu and .gov sites get better ranks
While .edu and .gov sites may have more authority, it does not mean they automatically get better search engine ranks. Like everyone else, they have to work for the ranks as well and the best way to improve one’s rank is by producing high quality content.
You can only start SEO once your work on website has finished
The truth is, Google will start crawling your website as soon as it goes live. It doesn’t matter to search engines what state your website is in. And, this is exactly why you should start your website’s SEO as soon as it goes live. This will also save you from overdoing it later on.
Linking out will help your website’s rank
This one actually has some truth to it but, linking out will not help you anywhere near as much as having links leading to your website will help your rank. This is why guest posting helps and why we’ll always recommend it.
For SEO, any inbound link is good enough
Just like you know the difference between a good bakery and a bad one and always buy from the former, Google’s link algorithm knows the difference between a link from a link farm and one from an authority site. If you get caught using bad links, it’s a guarantee that your website’s rank will take a big hit.
Good quality content is all that’s needed for a high rank
Experts from SEO services UK say high-quality content is just one part of a successful SEO strategy. Keywords are important too because that is how search engines ensure that the content is being shown in the correct search results.
Your website does not need a dedicated blog
Regardless of which industry your company operates in, there is always something to share and talk about. And, this makes having a dedicated blog necessary. Add content to this blog regularly and it will help boost your website’s rank.
To improve or maintain rank, you have to post regularly
This one has some truth to it as well but unfortunately, there are a lot of people overdoing this. One post every week or even every two weeks can actually help you maintain a high rank. One quality content post is better than two low quality ones.
Your website does not have to be mobile friendly
This is probably the most dangerous one we have heard because in today’s modern era, smartphones are how majority of people access the internet. It’s been proven that mobile users spend very little time on unusable websites which means, not having a mobile-friendly website means kissing majority of your visitors goodbye.
Moreover, websites that have a responsive design (design that adapts to the visitor’s screen size) get a rank boost from Google. So, if you care about your website’s rank, make sure your website is sporting a responsive design.
Internal links have no effect on your website’s rank
Internal links are how you keep users on your website. Without internal links, a big majority of the users will read the page they visited and then they will just close the tab. And, when users spend little or no time on your website, you can be sure it will adversely affect your website’s rank.
SEO can be automated
No, it most certainly cannot be. Those SEO bots will achieve nothing more than making your website look like spam. SEO requires human touch. From the content quality to keyword research, every little aspect has to be handled by human experts.
SEO doesn’t work anymore
This one is so dumb we couldn’t believe that there are actual people out there who believe this. SEO is one of the most successful methods to promote your website. In fact, SEO is so effective that today, organic search drives 51% of all website.
Unless there is some major shift in the way search engines work or until search engines are replaced by an all-knowing AI-entity, SEO is here to stay.
POSING THE KEYWORDS STRATEGY FOR THE SEO OF AN E-COMMERCE
If we have an e-commerce, that is, an online store, let’s say you run a shop online that provide Sofa repair in Dubai, our first objective will be the sale of the products that we make available to users on the web. For this we must work and focus on three priority strategic aspects:
- The VISIBILITY : if I can not get visibility, that is, that my target audience can find me and visit my website, I will never be able to sell anything. Raising a visibility strategy is essential.
- The CONVERSION: I must bear in mind that if getting the right target is vital, getting that visit to buy is not the least. We must raise the web with all the elements of structure, design, usability, etc., to facilitate the conversion as much as possible.
- LOYALTY: If we are selling a repetitive shopping product, it is essential to work to the maximum all the elements that can facilitate the repetitive purchase of the product, through promotions, e-mail marketing, etc.
Among the actions to increase visibility, one of the most strategically relevant, due to its impact on the potential of qualified visits it can provide, is to be well positioned in Google , that is, SEO .
Well, we know that working with SEO is something as important as it is complicated, but there are certain elements that are easy to apply and that are very relevant, which can help us a lot to establish a good SEO base from the beginning.
One of these keys is to correctly configure and structure your website from the beginning based on a keyword strategy logic.
We must start from the basis that we can classify the user’s search in three different blocks:
1- Product searches : are those that the user makes when looking for a specific product, for example, if you have an online store that sells TVs, a possible search could be TV SAMSUNG UE40H6400 . It is a search with a high level of quality and very close to conversion, if above the user incorporates the word buy ahead, even more.
2- Category searches: would be a type of search that would not be as close to the purchase as the previous one. It is a user who is looking for a product typology but who is not yet clear about the product. In our example of TV, the search could be “buy Samsung TV” or “LED TV”. The user searches within a category.
3- Indirect searches or information: these searches would be those that would be related to the search for information when executing a possible purchase in the future. It is the type of search farthest from the purchase, but it can be the starting point of the capture of that potential buyer.
To be able to establish the bases of web optimization towards these types of search, we must ensure that the main elements of contextual optimization of the pages are aligned with the type of search we want to impact.
To optimize the page to the type of direct searches or to buy to (searches of product and category) we will have to act on the website:
If we want to position the category ” LED televisions” , we have to make sure that on the category page of the website, the keywords are included in the following sites:
1. In the URL
2. In the meta Title of the page (as far to the left as possible and without exceeding 64 characters)
3. In the Meta description (although it has less relevance for the search engine, it is still useful)
4. On the H1 label
5. In the text of the page
6. In at least some Alt tag of some image
To enable the improvement of visibility in indirect searches , we must focus on the blog and the writing of the post. To ensure maximum indexation and possible positioning, the most important thing is that the title of the post appears in the URL and in the H1 of the post. This title should be raised literally, with the user’s search format, that is, we should not think about title the post as we would like, but raise the title as the user would look for it:
Wrongly titled: ”
Viewing distance for a television with LED technology” Well titled: “How far should I watch television”
Thinking about these types of search and optimized the web with this orientation, we have a good stretch of the way traveled towards the goal of improving our SEO possibilities and therefore, to improve our sales.
How to optimize all your images for better SEO
Search engines rank images as well as rich text on websites. So if you optimize your images for each page you can potentially drive traffic to your website. This is because people search images in search engines. If you click on the image from the search results, this will then push the click directly to the website from where the image comes from.
You can also optimize images for a website. Here we have some top tips to get you ahead of the game.
Optimize your images.
There are a few things you can do to get your images ranking well. Consider if your images sell the product first? Are they clean, clear, high resolution and make your products look awesome? If you’re not happy with the product shots, try and get these organized so they look good. The best SEO strategy in the world won’t sell badly presented products.
Although you want your images to look perfect, don’t try and upload huge images to your website. This could slow down your page load times. Keep your images to about 800px by 800px.
Once you add an image, hover over it with the mouse cursor. You will see the word ALT. Click on this. Now add in an ALT description. Keep it short and sweet. Your images are now easier to find in the Google image search results.
Make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.
Create Beautiful Graphics
Canva has thousands of ready to use templates and layouts available for the users to choose from. In addition, it lets users create their own custom templates. The drag and drop feature of the editor lets users create and design beautiful and stunning graphics you can also use the similar image finder for the relevant image for your topic.
Users can also store their brand color, fonts and logos on the editor. They can also show their work through Team Stream and share the graphics and photo folders with their team members.
Consistency is yet another aspect that must be taken into consideration while designing official graphics and info graphics. Canva provides a platform that offers consistency across all info graphics, marketing materials, presentation and social media posts
Size of image
Make sure the image you upload to the website is not of a massive size (2000px) in width for a web page. Especially if it’s on a web page. You might need to upload background images or slider images saved at this size but for everyday images try and keep the constraints between 600px in width by 500px in height. If you start using massive images for your website, it can slow down the site load time and look stupid on the page.
Quality of image.
If you are saving images for your website using an image editor always try and save them in the quality range of 60-70%. This affects the data size of the image and can slow down page load times if the file is saved too large. Overall, depending on the viewer’s connection speed, a high-quality image may take longer to load and result in a bad user experience.
Image Alt tag.
Using the alt tag is a good idea. It adds search value to the page for search engines. Always try and say what the image is in the alt tag. The purpose of alt attribute is to provide a description of the contents of an image file. One of the most cited uses of alt attributes is to provide text for visitors who can’t see images in their browsers. This includes visitors using browsers that cannot display images or have image display disabled, visually impaired visitors, and those visitors who use screen readers. Most website editors will ask you for the alt tag once your image is uploaded to the content management system.
This is normally used if you are making the image a link. If you hover over the image with the cursor from the mouse a title will pop up giving the viewer more Information. Try and optimize your title tag to fit in with the content of the page information. The title tag should be should relevant, short, catchy, and concise. Hover your cursor over the image below to see the title tag pop up.
The image name.
Save the image out to describe what the picture is. Example
- jpg(a picture of a landscape)
- png(a picture of a milk bottle)
- gif(a picture of a chicken)
Understand when to use different formats for your image. This will also help with optimization. Here are some tips to get you started.
- Use a jpgwhen using highly detailed images. You can afford to lose some of the quality as the human eye won’t pick up on it.
- Use a pngif you need to save a transparent image. Maybe you want the background color of the webpage to show through. A png is also good for keeping text on an image of high readable quality.
- A gifis best used for flat graphics and high color objects.
- Avoid using tiffson a website page. These images are very high in data and will cause very slow page load times and possible errors.
- Using image galleries on web pages can also be a very visual and searchable tool. Make sure to add the titles and alt tags.
Image descriptions also come in very handy. Some website editors have this built in so you don’t forget to type some relevant text into the image description field. This gives the reader a better idea of what the image refers to.
Conclusion: Now that you have gained knowledge of the most important SEO optimization techniques for the images and the tools that you can integrate with your business and content marketing strategy, it is time for you to start applying them. It will let you find new opportunities for business growth and automate the ongoing marketing campaigns like a pro.
How to Optimize Your Magento eCommerce Site for Google Search
Magento, one of the most popular eCommerce platforms, provides a flexible cloud-based solution to innovate and grow our business. In this age of information, we are experiencing a steady shift towards the digital world. From cashless transactions to storing important documents over cloud platform to online shopping, almost anything and everything is currently available to us over the internet. Almost all existing and even upcoming business ventures try to make optimal utilization of technology to make sure that they are able to create and maintain their brand name. Magento not only provides a business with the opportunity to open up an online store but also allows us to optimize Magento site to ensure better rank of the website on the search engine result page. It is well known that the search engine friendliness of Magento based eCommerce websites is quite optimal. Let’s have a look at some strategies to optimize our Magento eCommerce site for the search engine giant, Google.
1. Latest Magento Version
We need to make sure that we have installed the latest version of Magento out there. This guarantees the fact that we are up to date with all the recent and relevant changes made to the platform. All the performance issues and reported bugs of the previous version also get resolved in the new version.
2. URL Customizations
Some changes need to be made to the URL pattern for Search Engine Optimization.
In the admin panel we need to go to System, then click on Configuration and then Web.
- In the section named “URL Options”, we need to set the flag corresponding to Add store code to URLs to ‘No’. This makes sure that the store code is not concatenated to the website’s URL. The content of website URLs has a major role to play in the rank of the store on Google search.
In the section named “Search Engine Optimization”, we need to set the Server URL Rewrites option to ‘Yes’. This makes sure that the URLs no longer contains ‘index.php’ and thereby generate optimized, readable and search engine friendly URLs.
We now need to go to click on Design present in the Configuration section of System in the admin panel of Magento. In the HTML Heads option present here, we need to make the following changes.
- The “Default Robots” setting needs to be set to “INDEX, FOLLOW”. This would allow search engines like Google to index this Magento website and display it on the result page of any relevant search.
In the “Default Title” and “Default Description” section, we should provide the Default Title and a proper description respectively for the website. These come in handy if we forget to mention the Title and Description while creating a page. It ensures that the website contains no pages with blank information, otherwise indexing becomes difficult for search engines.
To ensure that our Magento based online store gets directly indexed by search engines like Google, we need to create a robot.txt file. This file contains commands that direct search engines of the URLs that we want it to index and also the URLs that we do not want the search engines to index. This is one of the major areas to focus during Magento eCommerce optimization of websites for improved rank on search engine results.
5. URL Duplication
Duplication of URLs should be avoided at all costs as it creates a major issue in indexing. Search engines do not appreciate the use of duplicate URLs since it creates a lot of confusion in properly indexing the contents of the store.
One common reason for the occurrence of duplicate URLs is the same product being listed under two different categories. The changes that we need to make to avoid duplication of URLs are:
- In the Configuration section present under System we need to first select Catalog. Here, we need to set the value of Use Categories Path for Product URLs to ‘No’.
We also need to set Use Canonical Link Meta Tag For Categories and Canonical Link Meta Tag For Products to ‘Yes’. This would prevent generation of duplicate URLs for a product belonging to two different categories.
6. URL Key
Creating a URL Key whenever we add a new category, product or a page to our website makes sure that our e-Store URLs are more search engine friendly. The same can be found under the General Information section of respective attributes.
7. Google Sitemap
A Google Sitemap helps Google to properly index our site. We can generate a sitemap automatically under the Google Sitemap option present in Configuration section under System in the Magento admin panel.
In the Generation Settings, we need to enable sitemap generation and set its change frequency which corresponds to the update frequency of our store. Google always makes use of the most updated sitemap to make sure all it includes all the new additions made to the store. Sitemap settings can be modified upon addition of a new category, page or product to ensure the new sitemap comprises of all the new items.
8. Google Webmasters and Google Analytics
We can easily add a “Google Webmaster Tools verification tag” in the Miscellaneous Scripts box present under HTML Heads option, in the Design tab of Configurations in System.
“Google Analytics” can be enabled under Google API option present in Configuration under System. We need to set the Enable option to ‘Yes’ and type in our Account number in the box present below.
For making these changes on our store, it is recommended to hire a Magento developer. If we take the aforementioned points into consideration, we can optimize our Magento eCommerce site for maximum visibility to customers and get them directly on to the product page of items they are looking for. If we are able to improve the ranking of our store on search engine giant, Google by making the changes suggested above we can have more customers visiting our website ultimately leading to better chances of conversion. Search Engine Optimization (SEO) sounds like a huge concept but it isn’t one. All we need to do is make sure that we have some of the most important optimizations mentioned above in place so that the crawlers of search engines are able to properly index our website. Proper indexing means improved ranks in search engine results which means the generation of more and more leads which can provide a significant boost to our business.
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